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Posts tagged as ““Empire””

Networks Casting More Actors of Color This Pilot Season

By goodblacknews on March 5, 2015
More Minority Actors Showing Up on
ABC knew going in to the casting process for its drama pilot “Runner” that it was looking for a Latino leading man, as specified in the script. But the female lead role had no racial or ethnic specificity.
Paula Patton, an African-American actress, landed the role of a woman whose life is ripped apart when she learns her husband, played by Adam Rodriguez, is wrapped up in a Mexican gun-running cartel.
“Runner” is but one example this pilot season of a surge of minority actors landing starring roles in prospective new series. Industry insiders say there’s an undeniable openness to African-American, Latino and Asian thesps on the heels of the success ABC and Fox have had with shows led by diverse casts.
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TV executives have talked for years about the need for the airwaves to reflect the growing cultural diversity of America. But the 2014-15 television season has marked a turning point in the embrace of diversity as a business strategy. Fox has fielded the biggest network TV hit in years with “Empire,” a soap with a largely African-American cast. ABC has scored with Viola Davis leading “How to Get Away With Murder” and the family comedies “Blackish” and “Fresh Off the Boat.”
Such hits prove that broadcast TV in particular can no longer afford to ignore the value of discrete racial and ethnic groups. The role of  “How to Get Away With Murder’s” Annalise Keating was not specifically envisioned for an African-American actress, but the casting of Davis undoubtedly helped generate sampling among black viewers — a demographic group that has boosted the overall turnout for the show.
ABC’s success this season “proves the point that audiences are hungry for shows that are well done but also reflect the world around us,” said Channing Dungey, executive VP of drama development, movies and miniseries for ABC. “It’s not about just diversity, it’s about authenticity. Audiences are really excited to see more of themselves on the screen.”
“Runner” is an example of how this pilot season, minority actors are much more in demand than they have been in the recent past. And with “Black-ish” and “Fresh Off the Boat” drawing crossover demographics, there’s a greater appetite for shows with ethnically specific settings.
“It’s been interesting to see how much more competitive it is with diverse actors and actresses now,” said Dungey, who added that she is proud ABC helped lead the way, not just with “Murder” but with the blossoming of Kerry Washington and “Scandal” into the first successful drama in decades led by an African-American actress.
“The thing I really hope is that this isn’t a passing phase,” Dungey said. “I’m hoping this is a trend that will continue.”
article by Cynthia Littleton via Variety.com

Fox’s "Empire’" Delivers 8th Straight Week of Growth with 14.3 Million Viewers

By goodblacknews on March 5, 2015
Empire Fox
UPDATE: In updated Nielsen nationals released Thursday afternoon, Fox’s “Empire” was adjusted up to a 5.8 rating/17 share in adults 18-49 and 14.33 million viewers overall. That leaves it up 53% from its Jan. 7 premiere in 18-49 (5.8 vs. 3.8) and 45% higher in total viewers (14.33 million vs. 9.90 million).
Another week, another record high for Fox phenomenon “Empire,” which continued to show no signs of slowing down Wednesday, two weeks from its first-season finale.
“Empire” has now grown seven consecutive weeks in total viewership since its Jan. 7 premiere: 9.90 million (Jan. 7), 10.32 million (Jan. 14), 11.07 million (Jan. 21), 11.35 million (Jan. 28), 11.47 million (Feb. 4), 11.96 million (Feb. 18), 13.02 million (Feb. 18), 13.90 million and now to 14.3 million.
And in adults 18-49, it’s been up seven times in those eight weeks: 3.8/11, 4.0/12, 4.4/13, 4.3/13, 4.6/14, 4.8/15; 5.2/15; 5.4/15; and now 5.8/17.
Compared to its premiere, Wednesday night’s ninth episode was up 50% in 18-49 (5.7 vs. 3.8) and 43% in overall audience (14.2 million vs. 9.9 million).
With the exception of ABC’s “Modern Family,” no other Wednesday show could generate even half as many young adults as Fox’s “Empire.” And in adults 18-34 and women 18-34, “Empire” more than doubled every series (including “Modern Family”).
Last night’s 5.7 rating in 18-49 for “Empire” puts it ahead of the season premiere of CBS’ “The Big Bang Theory” as the season’s top-rated regularly scheduled broadcast. The last broadcast drama to do a higher same-night rating in its regular timeslot was ABC’s “Grey’s Anatomy” in October 2009.
article by Rick Kissell via Variety.com

"Empire" Grows Audience for 7th Straight Week; Growth Spurt Fueled by Young Women, Urban Markets

By goodblacknews on February 26, 2015
Timbaland Empire Fox
In music biz terms, Fox’s “Empire” is zooming up the charts with a bullet.
On Wednesday the family soap centered on a hip-hop musical mogul continued its unprecedented growth streak by gaining audience for a seventh straight week, hitting 13.9 million. No series in the history of Nielsen’s People Meters (going back to 1991) had grown with the first five episodes following its premiere, and “Empire” has now bested that by two weeks.
The 20th Century Fox TV/Imagine TV drama stunned the industry with its Jan. 7 premiere, which averaged a 3.8 rating/11 share in adults 18-49 and 9.9 million total viewers, according to Nielsen. It built on its lead-in, the season premiere of “American Idol,” by 32% in  adults 18-34 and logged the net’s top premiere score in this demo in six years.
And it’s only gotten bigger since. “Empire” is part of the ratings boom this season for series that feature diverse casts and executive producers — as exemplified by ABC’s success with comedies “Blackish” and “Fresh Off the Boat” and drama “How to Get Away With Murder.” But “Empire’s” audience is so big that it is clearly a big-tent hit with broad viewership across a range of demographics.
In adults 18-49, it has grown in six of the last seven weeks, with Wednesday night’s rating (5.4) — a monster 42% build on its premiere — the top score for a regularly scheduled broadcast drama since ABC’s “Grey’s Anatomy” in the fall of 2010.
The biggest growth spurt for “Empire” has come in women 18-34, in which last night’s rating (6.2) was 68% larger than its premiere rating (3.7).
“Empire” figures to once again rank as the week’s top-rated broadcast series in adults 18-49, having leapfrogged CBS vet “The Big Bang Theory” for the first time last week. And for the season, “Empire” is on track to finish as broadcast television’s No. 1 drama; only AMC’s “The Walking Dead” rates higher.
(Fox estimates that in the month since the “Empire” pilot aired, it has been watched by 22.6 million when all time-shifting and viewership on other nonlinear platforms are included.)
“Empire” is being driven by a young, urban audience and is faring especially well in many of the nation’s biggest cities.
Among the top 12 markets, Wednesday’s episode of “Empire” won in the 18-49 demo in every one but Boston. The top scores in those cities came from Atlanta (14.9 rating/29 share), Detroit (9.2/24), Washington, D.C. (7.8/23), Cleveland (7.5/17) and New York (7.3/20) — all well above the show’s national average of 6.0/17.
Roughly two-thirds of those age 2 and older watching “Empire” last Wednesday night (66.9%) were African-Americans. It joins ABC’s Thursday tandem of “Scandal” (42% African-American) and newcomer “How to Get Away Murder” (41%) as broadcast dramas in which more than 4 in 10 viewers are black.
In addition to “How to Get Away With Murder,” ABC has also added two solid comedies featuring minority leads (“Black-ish” and “Fresh Off the Boat”) this season while its “Cristela” has fared decently on Fridays. CW, meanwhile, has garnered critical accolades and is slowly building an audience for its comedic hour “Jane the Virgin.”
All of these series are delivering a younger skew than other shows on their networks, which only makes sense based on U.S. Census data.
According to Nielsen’s calculation of the 116 million-plus TV homes in the U.S. this season, whites make up 75% of the nation’s 50-and-older population, but they comprise 59.3% of the adults 18-49 pie — down from 63.5% just five years ago.
African-Americans make up 14.2% (up from 13.3%) and Asian-Americans have jumped to 5.6% (from 5.0), but the biggest growth spurt has come among Hispanics, which have grown from 17.6% to 20.1% of the country’s TV-viewing population.
In addition to the two-thirds of its audience that is black, “Empire” has also dominated in the top-10 Texas markets of Dallas (7.2 local rating in 18-49/19 share last night) and Houston (7.0/18), where Hispanics make up more than 40% of the population.
In fact, with about 10% of its audience Hispanic, “Empire” ranks as the season’s No. 1 new series and No. 1 broadcast drama overall with Hispanic (English-language) adults 18-49 and 18-34.
The median age for “Empire” last night was 43.5, making it the night’s youngest-skewing program on the Big Four. The net’s “Gotham” is the only other current drama on ABC, CBS, NBC or Fox this season to consistently have a median age under 50.
Another indication of just how big “Empire” has become is that while roughly 63% of its 18-49 audience is female, it also ranks as the season’s No. 1 new series in men 18-49.
“Empire” is benefiting from increasingly strong buzz in social media. Based on Nielsen Social Guide and Twitter metrics, “Empire” now has the highest average number of tweets per episode during its live airings (381,770) than any other broadcast drama this season — overtaking ABC’s “Scandal” (355,012).
And last night’s episode generated a record 714,742 social comments.
Ratings for primetime shows tend to drift downward at the onset of Daylight Saving Time (which starts March 8), so it’s likely that “Empire’s” growth streak will come to an end in one of the weeks prior to its March 25 finale. But at this point, you’d be crazy to bet against it.
article by Rick Kissell via Variety.com

"Empire" Hits New High with 6th Week of Growth and over 13 Million Viewers

By goodblacknews on February 19, 2015
Empire Ratings Fox
According to Variety.com, primetime television has never seen a ratings growth story like Fox’s smash hit drama “Empire,” which continued to defy the odds on Wednesday night by drawing a series-high audience for a sixth consecutive week.
In its 7th week of airing, “Empire” moved above the 13-million mark in total viewers for the first time (13.02 million).  As a result, it gained week to week by a big 8% in the 18-49 demographic and 9% in total viewers; and vs. its premiere on Jan. 7, it’s up 37% in 18-49 and 32% in total viewers.
Since debuting with 9.9 million viewers on Jan. 7, “Empire” has grown with each week in total viewers: 10.32 million, 11.07 million, 11.35 million, 11.47 million, 11.96 million and now roughly 12.9 million. In 18-49, it has set highs with five of its six episodes following its premiere, which did a 3.8 rating/11 share: 4.0/12, 4.4/13, 4.3/13, 4.6/14, 4.8/15 and now 5.2/15.
Compared to its premiere, last night’s “Empire” was up 34% in adults 18-49, 55% in adults 18-34 and 30% in total viewers.
Additionally, in social media tracking, last night’s “Empire” episode generated a whopping 615,461 tweets on Twitter during its on-air broadcast. (By comparison, AMC’s “The Walking Dead” drew 243,986 on Sunday.
article by Lori Lakin Hutcherson (follow @lakinhutcherson)

In 5th Week of Airing, Fox’s "Empire" Breaks 23-Year Ratings Record

By goodblacknews on February 8, 2015

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Taraji P. Henson, Terrence Howard and creator/writer/executive producer Lee Daniels speak onstage during the ‘Empire’ panel discussion at the FOX portion of the 2015 Winter TCA Tour at the Langham Hotel on January 17, 2015 in Pasadena, Calif.

Empire, the hip-hop drama that stars Terrence Howard and Taraji P. Henson, has broken a ratings record that stood for more than 23 years, according to Entertainment Weekly.

The show is averaging 14 million viewers and a strong 5.6 rating among adults 18-19, so far for the first two weeks of the season with total DVR data available, the report notes. Fox says the show is the only primetime scripted series to grow in total viewers over each of its first five telecasts since at least 1991 and is the strongest hour-long show this season, the news outlet reports.
While the record may have stood for longer than that, the report notes, Nielsen revised its measuring system 23 years ago “and so comparisons can only be properly calculated that far back.”
Further to its credit, Empire is technically the only series—not just scripted—to have earned such an accomplishment, the entertainment news site writes. ABC’s game show Who Wants to Be a Millionaire grew through each of its first five telecasts in 1999, but they were technically considered “specials” when the show first started instead of regular episodes, according to the news outlet.
article by Lynette Holloway via theroot.com

Fox’s "Empire" Draws Largest Audience Yet in 4th Week, Dominates Wednesday

By goodblacknews on January 29, 2015
Empire TV Review Fox
There appears to be no slowing down Fox drama “Empire,” which drew its largest overall audience yet on Wednesday and again stood as the night’s dominant program in all key demographics. This week, it built by its biggest demo margins to date on its winning “American Idol” lead-in while pulling ahead of the reality show in total viewers for the first time.
According to preliminary national estimates from Nielsen, “Empire” averaged a 4.3 rating/12 share in adults 18-49 and 11.3 million viewers overall — just about on par with last week’s series high in the demo and gaining about 250,000 total viewers to hit a high by that measure. After premiering with about 9.9 million viewers on Jan. 7, “Empire” has grown to 10.3 million, 11.0 million and now 11.3 million week to week.
It has also grown with each week in adults 18-34 rating, premiering to a 2.9 and rising to a 3.4, 3.6 and to a 3.9 last night.
The show continues to generate a young, diverse audience, averaging a whopping 60 share among African-Americans heading into last night and standing as the season’s No. 1 program among blacks in adults 18-49, 25-54 and 18-34. But it’s also the No. 1 new series and broadcast drama among English-speaking Hispanic adults under 50.

Lee Daniels Wants "Empire" to Expose and Help Transform Homophobia in Black America

By goodblacknews on January 18, 2015
Director Lee Daniels, actress Taraji P. Henson and actor Jussie Smollett of Fox TV's Empire pose at the Fox Winter TCA All-Star Party at the Langham Huntington Hotel on January 17, 2015 in Pasadena, California. (Photo by Kevin Winter/Getty Images)
Director Lee Daniels, actress Taraji P. Henson and actor Jussie Smollett of Fox TV’s Empire pose at the Fox Winter TCA All-Star Party at the Langham Huntington Hotel on January 17, 2015 in Pasadena, California. (Photo by Kevin Winter/Getty Images)

PASADENA, California (AP) — The creator of Fox’s prime-time soap “Empire” said he wants to “blow the lid off homophobia” in the African-American community with a depiction of the show’s lead character’s hostile relationship with his gay son.
Lee Daniels, who was also behind the movies “Lee Daniels’ The Butler” and “Precious,” said that his own father’s hostility toward gays frightened him and he knows the same attitudes are being passed on from one generation to another in households around the world.
“What we’re trying to do is to give people the opportunity to see that what they’re doing is painful,” Daniels said at a television conference on Saturday.
“Empire,” the story of a strong-willed music family whose patriarch, Lucious Lyon, is portrayed by actor Terrence Howard, has gotten off to a strong start this month at the ratings-challenged Fox network. The series had the unusual feat of growing in viewership from its premiere week to its second, compelling Fox to quickly give the go-ahead to a second season.
During the show’s first episode, Lyon learns he has a fatal disease and is battling with his just-released-from-jail wife over which of their three sons will take over their music empire. Lyon is openly hostile to his gay son Jamal. During a flashback, Lyon is shown stuffing Jamal into a garbage can when he sees the boy trying on his mother’s high heels.
“I’m glad that I can show the African-American community that this is what you’re doing to your son, this is what you’re doing to your nephew, this is what you’re doing to the kid down the street,” Howard said.
Daniels said that he believes if his father were alive today, he would have evolved in his thinking.
Jussie Smollett, the actor who portrays Jamal, said he’s been overwhelmed by the response to the story line that he has seen in social media.
If there are viewers who can see themselves in Jamal, “that’s incredibly dope and I embrace that,” Smollett said.
At a time the movie industry is under fire for its commitment to diversity — only white actors received nominations when last week’s Oscar contenders were announced — “Empire” is seen as making strides in that area.
Taraji P. Henson, the actress who plays Lucious’ wife Cookie, said entertainment executives take notice when shows dominated by minority cast members make money.
Viewers want to see people who look like them on television, Smollett said. They’re also interested in people that don’t look like them, he said.
“Right now we’re seeing people enjoy the culture of America, the culture of the world,” Daniels said. “We’re showing real life now.”
article by David Bauder, AP via thegrio.com

The Kerry Washington Revolution: African-American Female Leads on TV

By goodblacknews on May 11, 2014

Spencer, who has had a recurring role on CBS’ “Mom” this season and was rumored at one point to star in a remake of “Murder, She Wrote,” gets her own show in “Red Band Society,” a Fox medical drama that involves many supporting teenage characters who live at the hospital where Spencer is a doctor.  Similarly, ABC recently ordered a new Shonda Rhimes series, “How to Get Away With Murder” starring Viola Davis as a law professor who gets wrapped up in a murder mystery with four students.

Taraji P. Henson, who was killed off CBS’ “Person of Interest” this season, dusted herself off and will report for duty on “Empire,” a new, soap-style series about the world of hip-hop music from Lee Daniels and Danny Strong, who collaborated on the smash film “The Butler.” Henson plays Cookie Lyon, the former business partner and ex-wife of Lucious Lyon (Terrence Howard), a music mogul trying to stay relevant.

Veteran actress Alfre Woodard has played everything from a freed slave in “12 Years a Slave” to a desperate housewife. She’s on the upswing, career-wise. Woodard is going to play the president to Katherine Heigl’s crusading CIA agent in the NBC drama “State of Affairs.”

Finally, Rashida Jones has been cast as “Angie Tribeca,” a TBS satire on police procedurals that was created by Jones’ “Office” co-star Steve Carell and his wife, Nancy.

article by Robert Rorke via nypost.com

Lee Daniels’ Hip-Hop Drama ‘Empire’ Gets Series Order at Fox

By goodblacknews on May 6, 2014
empire-lee-daniels-danny-strong
According to Variety.com, “Empire,” the drama project from Lee Daniels and Danny Strong set in the world of hip-hop, has been picked up as a new series at Fox.
The family drama from Imagine TV and 20th Century Fox TV stars Terrence Howard as industry heavyweight Lucious Lyon, a tough but wise patriarchal figure. The cast also includes Taraji P. Henson, Gabourey Sidibe, Trai Byers, Kaitlin Doubleday, Grace Gealey, Bryshere ‘Yazz the Greatest’ Gray, Jussie Smollett and Malik Yoba.
The project reteams “Lee Daniels’ The Butler”‘s Daniels and Strong, who co-wrote this pilot with Daniels directing. Grammy Award-winning Tim “Timbaland” Mosley wrote the music for the pilot — marking the first time Mosley has worked so closely on a drama pilot. Executive producers are Brian Grazer, Daniels, Strong and Francie Calfo.
article by Lori Lakin Hutcherson

Malik Yoba Joins Fox Drama Pilot "Empire"

By goodblacknews on March 11, 2014

yobaMalik Yoba is set to co-star opposite Terrence Howard in Fox’s hip-hop industry drama pilot Empire, from Lee Daniels, Danny Strong and Brian Grazer. It centers on Lucious Lyon (Howard), a charismatic, savvy music superstar who is about to take his company, Empire Entertainment, public. Yoba, repped by Innovative and the Arlook Group, will play Vernon Turner, Lucious’s longtime friend from the streets and business associate who is now the chairman of the board of Empire Entertainment.
article by Nellie Andreeva via Deadline.com