“Empire” Hits New High with 6th Week of Growth and over 13 Million Viewers

Empire Ratings Fox

According to Variety.com, primetime television has never seen a ratings growth story like Fox’s smash hit drama “Empire,” which continued to defy the odds on Wednesday night by drawing a series-high audience for a sixth consecutive week.

In its 7th week of airing, “Empire” moved above the 13-million mark in total viewers for the first time (13.02 million).  As a result, it gained week to week by a big 8% in the 18-49 demographic and 9% in total viewers; and vs. its premiere on Jan. 7, it’s up 37% in 18-49 and 32% in total viewers.

Since debuting with 9.9 million viewers on Jan. 7, “Empire” has grown with each week in total viewers: 10.32 million, 11.07 million, 11.35 million, 11.47 million, 11.96 million and now roughly 12.9 million. In 18-49, it has set highs with five of its six episodes following its premiere, which did a 3.8 rating/11 share: 4.0/12, 4.4/13, 4.3/13, 4.6/14, 4.8/15 and now 5.2/15.

Compared to its premiere, last night’s “Empire” was up 34% in adults 18-49, 55% in adults 18-34 and 30% in total viewers.

Additionally, in social media tracking, last night’s “Empire” episode generated a whopping 615,461 tweets on Twitter during its on-air broadcast. (By comparison, AMC’s “The Walking Dead” drew 243,986 on Sunday.

article by Lori Lakin Hutcherson (follow @lakinhutcherson)

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