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Even if Pharrell Williams isn’t a household name where you live, the music he’s had a hand in creating most likely is. He’s featured in this this year’s song of summer, “Blurred Lines,” Daft Punk’s “Get Lucky,” and he’s co-collaborated on songs such as Snoop Dogg’s “Drop it like it’s Hot” and Gwen Stefani’s “Hollaback Girl.”
Sixteen Grammy nominations (and three wins) later, the music producer-song writer-recording artist sat down with TODAY’s Savannah Guthrie to talk about the path to getting to top of the Top 40.
“I can write pretty much anywhere, but in the shower it’s, like, where it’s, like, really great,” Williams told Guthrie of where he’s come up with some of his best work, including “Hot in Herre” Nelly’s super-successful 1992 hit.
But before he was sharing top billing with the likes of Nelly, Justin Timberlake and Ludacris, he was any other kid growing up in Virginia Beach, playing the drums and going to band camp. “Most of us were kinda nerdy,” Williams said. “Nobody sort of walked in, like, you know, Kurt Cobain, Dave Grohl-cool.” It was at that camp where Williams, then 12, met his producing partner Chad Hugo. By the time they were 19, the duo had helped write and produce the 1992 Wreckx-N-Effect hit song, “Rump Shaker.”
Fast forward two decades and many successes, Williams says he can point to the singular best song he’s ever co-written. “My son,” he told Guthrie of Rocket, his little boy with new fiance Helen Lasichanh. “Every night’s like a sleepover,” he said of Lasichanh, who he calls his “bestie.”
So what else does the super-successful Williams hope to accomplish? “Honestly? It’s … more music,” he said. That said, music isn’t the only thing on the artist’s plate: Beginning Nov. 5, Williams will appear as a mentor on Rihanna’s new fashion reality competition show “Styled to Rock” on the Style Network.
article by Courtney Hazlett via today.com
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The full album, which includes songs with names like “Veggie Luv,” by Monifah and J Rome, “Hip Hop LEAN,” by Artie Green, and “Give Myself a Try,” by Ryan Beatty, will be released on Sept. 30. Let’s Move! Executive Director and White House assistant chef Sam Kass says the White House is fully behind the initiative to use hip-hop – and other genres of music – as a tool to get kids to live healthier lives.
“Cultural leaders and visionaries in our country can give these messages to kids in a way that’s not preachy. Kids are going to be dancing and listening to the music,” he says. “I think hip-hop in particular – so many kids love hip-hop. It’s such a core part of our culture …and particularly in the African-American community and the Latino community which is being disproportionately affected by those health issues.”
African-American children are more than 50 percent more likely to be overweight or obese compared with white children, and Hispanic children are nearly 30 percent more likely, according to a 2008 studypublished in Journal of the American Board of Family Medicine
If all goes according to plan, some 10 of the 19 songs on the new album will be made into music videos, much like the hip-hop video in which Michelle Obama appeared. Those music videos will then be distributed to schools across the nation – starting with 40 schools in New York City, and then to schools in San Antonio, Philadelphia and Washington D.C. The hope is that teachers will use the videos during recess, physical education classes or even passing periods to encourage kids to get moving.