T’yanna Wallace, the daughter of the luminary Notorious B.I.G., has just opened her first brick and mortar clothing store.
Notoriouss, which opened this weekend on Atlantic Avenue in Brooklyn, not only draws from Biggie’s name and branding but from hip-hop as a whole as well as New York City itself, from which Biggie drew a lot of the inspiration for his songs.
On Saturday, people packed the newly opened shop to celebrate not only Wallace’s success but Biggie’s life as family members reminisced about him. Others in attendance included the likes of Jadakiss, Lil Cease, DJ Snuff and DJ Mr. Cee.
“This is a huge, huge, huge monument, huge milestone for her. We’re happy for her, and we’re just excited to be here,” said CJ Wallace, Biggie’s son and T’yanna’s brother.
As for how Wallace is distinguishing herself from her father while still paying tribute to him, CJ Wallace pointed to the spelling of the store: “Two S’s for her individuality. She wanted to do something a little different but still be tied to her father, our father.”
Notoriouss brand clothing has been available online since 2013, but the store in Brooklyn marks the first brick-and-mortar boutique for Wallace.