Notoriouss, which opened this weekend on Atlantic Avenue in Brooklyn, not only draws from Biggie’s name and branding but from hip-hop as a whole as well as New York City itself, from which Biggie drew a lot of the inspiration for his songs.
On Saturday, people packed the newly opened shop to celebrate not only Wallace’s success but Biggie’s life as family members reminisced about him. Others in attendance included the likes of Jadakiss, Lil Cease, DJ Snuff and DJ Mr. Cee.
“This is a huge, huge, huge monument, huge milestone for her. We’re happy for her, and we’re just excited to be here,” said CJ Wallace, Biggie’s son and T’yanna’s brother.
As for how Wallace is distinguishing herself from her father while still paying tribute to him, CJ Wallace pointed to the spelling of the store: “Two S’s for her individuality. She wanted to do something a little different but still be tied to her father, our father.”
Notoriouss brand clothing has been available online since 2013, but the store in Brooklyn marks the first brick-and-mortar boutique for Wallace.
Hip-Hop and art have once again merged in an exciting way, thanks to the inventive mind of a graduate student. Regina Flores Mir is the brains behind the Hip-Hop Project, a program being implemented at the Metropolitan Museum of Art that allows visitors to navigate the various collections with guiding narration from MCs. Lyrics from songs by artist including Missy Elliott, Notorious B.I.G., Eric B. & Rakim, Kendrick Lamar, Nas, Queen Latifah, and more are used as keywords and then cross-referenced with the Met’s massive archive of art, providing listeners with a Hip-Hop-centric blueprint by which to examine and understand the museum’s collections.
According to the Hip-Hop Project’s website, “although the rap lyric may not be directly correlated to the art work in meaning, it allows visitors to see work that they may not have otherwise known existed,” allowing for the kind of accidental discovery that could inspire Heads to establish bridges between music and art in uniquely individualized ways.
As Kari Paul wrote for Vice’s Motherboard channel, the relationship between the lyrics and pieces of art in question aren’t necessarily straightforward, but are nevertheless engaging. “For example, in ‘Juicy’ when the Notorious B.I.G. says ‘fuck all y’all hoes,’ the Hip-Hop Project pulls up an ancient hoe artifact. Users can click on it and explore this work and others,” she explains. The Hip-Hop Project’s site allows users to experience the museum tour without a trip to the Met, simply by picking a rapper and delving into the lyrical matches to items available for viewing. Heads will also appreciate the website’s domain (www.rappersdelight.nyc).