ESSENCE.com: Why Target? It’s very affordable. It’s for the everyday woman. Why that brand?
HALLE BERRY: That’s why, because I have over the years liked some amazing pieces of lingerie. They were a small fortune, and most of them given to me because I refuse to pay $200 for a bra, but companies have sent them to me and I’ve enjoyed them. I thought this is great that somebody sent to me, but can real women really go and spend $200 on one bra? It never quite made sense.
But I love lingerie, and like I said in the top, I have friends that wear the same $200 bra until it falls apart, and I thought something’s not right here. If you can partner with Target, and you manufacture with La Perla because he knows how to do it, if he can make a quality product and we can sell it for $16 at Target, and it’s something that’s on the level of any great product, it’s not going to fall apart, that’s quality, and I thought that’s a win for us and it’s a win for the consumer because they can have a collection of bras now. You don’t have to wear one until it falls apart, you can wear a different one everyday and you haven’t broken your bank.
That for me was really important to offer that to women.
ESSENCE.com: Is this only going to be sold at Target?
BERRY: It’s only going to be sold in Target, it’s just we’re starting sort of small with our signature collection, and then we’re going to roll it out. We’re starting in some of their bigger stores to launch, and then we’ll go out into all the smaller stores with more. As we’ll roll into the spring with a whole spring line that’s a different colorway than these colors are. Then we’ll have a different collection for summer, then a different collection for fall. Then we’ll go in with different styles then what’s standing, trying to be seasonal at the same time.
ESSENCE.com: Was this lingerie line developed at home?
BERRY: Yes. Being married to him, honestly, he has held me to a standard because he’s from there (Paris) and so he’s very picky about, you know, if I don’t have on something quite right he’s like, “What’s this?” Okay. It’s that time of the month so I chose some red. In three days, I’ll be back. He holds me to it, and that’s nice. It’s nice to have a man that notices and cares.
ESSENCE.com: And appreciates it.
BERRY: …and appreciates it, yes, and appreciates it.
ESSENCE.com: Will Molly Woods be wearing Scandale next season?
BERRY: Of course. Of course.
ESSENCE.com: Are there any plans to partner with the show Scandal?
BERRY: Not right now, but, you know, if it’s a good thing who knows?
ESSENCE.com: What do you say to women who stop wearing lacy, gorgeous underwear and feel there’s no reason to pay attention to that?
BERRY: Many women do that when they have children. They become moms, and they lose their mojo. They lose their sexy, they lose their femininity, they lose their womanhood because they reduce themselves to moms. Not that it’s a reduction, but we’re moms, but we’re every other thing. We’re women, too. We’re entrepreneurs, we’re career women, and we’re moms. Moms might be our greatest role, but all these other roles have agency too. We can’t forget that. I think our partners love us for not forgetting that we’re not just moms.
ESSENCE.com: We appreciate that you’re not a 22 year-old Victoria’s Secret model walking around like that. We love that you’re still selling a really sexy product that’s great for mature women. It sends a nice message.
BERRY: Our bras, too, fit women that are not Victoria’s Secret skininess. Our line is going to go up to G size so it’s going to be for women of all bodies and shapes.
Shop the Scandale Paris collection in select Target stores and at target.com.