‘Scandal’ Hits New Series Highs, Dominates & Finishes #1 In Its Time Slot

Continuing to deliver its best-ever lead-in retention out of an original Grey’s Anatomy (90%), ABC’s Scandal dominated CBS’ Elementary in Adults 18-49 (+17%) to finish as the #1 program in Thursday’s 10pm hour for its 3rd straight original broadcast. Surging over its winter finale on 12/13/12 in Total Viewers (+18%) and Adults 18-49 (+17%), Scandal delivered new series highs across the board, including viewers and all key Adult demos (AD18-34/AD18-49/AD25-54). Furthermore, the ABC sophomore drama improved by double digits over an original Private Practice in the hour on the year ago night in viewers (+29%) and young adults (+22%).

item by Tambay A. Obenson via blogs.indiewire.com

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