TV One today announced that the network saw its highest monthly primetime ratings of the year in June among Adults 25-54 and households. The ratings success was supported by the new original docu-series Fatal Attraction, as well as the second season of popular reality series R&B Divas Atlanta, which concluded on June 19. Furthermore, a strong showing of R&B Divas Atlanta Reunion: Part 1 special which premiered on June 26 helped end the month on a high note.
“TV One’s greatly-anticipated original programming line-up in the month of June proved strong among our key audience,” remarked Alfred Liggins, President and CEO, TV One. “We’re confident that the positive ratings will carry over into the month of July when we premiere R&B Divas Atlanta Reunion: Part 2 and R&B Divas LA on July 10, as well as the second season of The Rickey Smiley Show on July 26.“
Among TV One’s core audience Adults 25-54, the network posted a 34 percent year-over-year increase (106,000 vs. 79,000). The network was also up among overall households by 21 percent (142,000 vs. 117,000). Additionally, TV One posted double-digit year-over-year increases among Adults 25-54 and households in June.
The R&B Divas Atlanta Reunion: Part 1 special that aired on June 26 at 10 pm posted a .67 rating among Adults 25-54, delivering 414,000 Adults 25-54. The episode also posted a .91 household rating, delivering 522,000 homes. TV One was the number one ad-supported cable network among Black Adults 25-54 in the 10 pm time-slot on Wednesday, June 26. Since the May 1 premiere of R&B Divas Atlanta season two, the network has been a top three ad-supported cable network among its core demo of Black Adults 25-54 on Wednesdays at 10 pm (nine consecutive weeks).
Said Keith Bowen, Chief Revenue Officer, TV One, “As TV One’s ratings continue to show positive growth, our cross-platforms brand solutions and integrations become even more valuable to advertisers looking to reach Black adult viewers.“
article by Tambay A. Obenson via ShadowAndAct