Continuing to deliver its best-ever lead-in retention out of an original Grey’s Anatomy (90%), ABC’s Scandal dominated CBS’ Elementary in Adults 18-49 (+17%) to finish as the #1 program in Thursday’s 10pm hour for its 3rd straight original broadcast. Surging over its winter finale on 12/13/12 in Total Viewers (+18%) and Adults 18-49 (+17%), Scandal delivered new series highs across the board, including viewers and all key Adult demos (AD18-34/AD18-49/AD25-54). Furthermore, the ABC sophomore drama improved by double digits over an original Private Practice in the hour on the year ago night in viewers (+29%) and young adults (+22%).
item by Tambay A. Obenson via blogs.indiewire.com
[…] Awards. Among them were first-time nominee Kerry Washington for her leading role in ABC’s Scandal. According to ShadowAndAct, this is the first nomination for an African-American woman in a […]
[…] consecutive drama pilot in which Rhimes has booked an A-list black actress for the lead, following Scandal and Kerry Washington. Though primarily a feature film actress now, in the past few years, Davis […]