NBA legend and business mogul Earvin “Magic” Johnson, multi-Grammy Award-winning musician, actor and philanthropist Common, and Black Entertainment Television (BET) chairman and CEO Debra Lee join forces with Coca-Cola this month in a movement to uplift and pay it forward to the next generation.
Kicking off the second year of its signature program, “Coca-Cola Pay it Forward,” the world’s most recognized brand enlists the help of some of today’s leading African-American history makers to offer exciting apprenticeship experiences to aspiring youth. Magic Johnson, Common and Debra Lee will serve as mentors, giving four lucky young people the opportunity to shadow them and their teams for a week during the summer. The four apprenticeship experiences will focus on: business (Johnson); music and community (Common); and media/entertainment (Lee). Expanding this year’s program offering, the Company has partnered with UNCF (United Negro College Fund), the country’s largest minority education organization, for a text-to-donate program.
“I have and always will remain committed to uplifting the urban community in my business and nonprofit endeavors, and that makes the Coca-Cola ‘Pay It Forward’ program a perfect fit,” said Johnson. “There is no better way to empower a community than to arm its youth with the necessary skills to succeed.”
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Now that she’s got the platform, Octavia Spencer is utilizing her celebrity to reach other young stars in the making.
The actress announced on her Facebook fanpage that she’s launching an opportunity for young filmmakers to compete to follow their dreams on her dime.
She first shared a story about following dreams and explaining that many people on this path don’t reach success but 15 years later. But she also encouraged her audience to continue being creative and pushing past limitations to achieve those goals.
“What many people don’t know is that it takes an average of 15 years to become an over night success. In that time you must create and continue to hone your skills. If you are a musician, write poetry and turn it into an amazing song. If you are a filmmaker write a short and shoot it. I’ve done it twice now. I know it’s not easy,” she wrote. “Two of my friends shot beautiful, award winning shorts on the CANON EOS 60D. One of those films was shortlisted to potentially receive an Oscar nomination yesterday. Trust me I know money is tight. So, in honor of Award Season, I’d like to help someone else see their dream realized.”