by Lilly Workneh via huffintonpost.com
A new video released Monday titled “The Talk” compellingly tackles the impact of racial bias through the lens of black parents in America. The video ― which was released by My Black Is Beautiful, a beauty brand owned by Procter & Gamble ― is a powerful two-minute clip that explores racial bias by depicting some of the burdens placed on parents of black children, who are challenged with having necessary but difficult discussions with their children about their survival and self-esteem.
The video follows several black parents who have talks with their children about the ways in which their skin color can affect how they are perceived and treated by others. In one scenario, a mom asks her son if he has his ID before heading to practice, in case he is stopped by police. In another, a mother instructs her daughter, who is a new driver, on what to do in case she is pulled over by a cop. In the opening scene, a young girl is seen telling her mom that she was told she was “pretty for a black girl,” to which her mother later responds sternly: “You’re not pretty for a black girl. You’re beautiful period.”
“Our goal with ‘The Talk’ is to help raise awareness about the impact of bias,” Damon Jones, director of global company communications at Procter & Gamble, told HuffPost. “We are also hopeful that we can make progress toward a less biased future by recognizing the power of people of all backgrounds and races showing up for one another.”
With recent studies reporting that black girls are seen as less innocent than white girls as young as the age of 5 and with black boys frequently seen as a threat in the eyes of law enforcement, parents of black children often live in worry and discomfort. Jones said he hopes videos like this help to raise social consciousness around the affect bias can have in all of our lives and remind people of the many ways bias can take form across genders, races, ages, weight, sexual orientations and more.
“It’s time for everyone to #TalkAboutBias,” reads one of the last messages in the video, encouraging people to continue the conversation online by using the hashtag. “Let’s all talk about the talk so we can end the need to have it.”
Source: Powerful New Video Tackles Racial Bias To Remind Kids Their ‘Black Is Beautiful’ | HuffPost
Posts tagged as “My Black Is Beautiful”
“Imagine A Future: My Black Is Beautiful” debuts during The Tribeca Film Festival.
It was only a year ago that Procter & Gamble’s My Black Is Beautiful (MBIB), an organization that celebrates the diverse beauty of African-American women and fosters self-esteem, launched the initiative “Imagine A Future.”
The program, a collaboration with Black Girls Rock, aims to create opportunities for young black girls throughout the country by providing resources that foster a greater sense of confidence. And they aren’t just talking a few hundred or a few thousand girls — the goal is to reach one million young women over the next two years.
Now, Procter & Gamble is strengthening this herculean task with a dose of Hollywood. The mega consumer goods company and executive producer Beverly Bond have created a documentary called “Imagine A Future: My Black Is Beautiful,” which debuted Sunday afternoon at the Tribeca Film Festival.
The film, which is co-directed by Shola Lynch and Lisa Cortes, follows Janet Goldsboro, a teenager from Delaware, who is struggling to find and own her worth. Like any boy-crazy teen girl, Goldsboro is plagued with insecurities, however it’s the color of her skin that she finds most troubling.
Black Girls Rock! visits Egami Consulting Group. Image: Egami
Black Girls Rock! (BGR) in partnership with the United Negro College Fund (UNCF) and P&G’s My Black is Beautiful campaign has launched the Imagine a Future Project, a program that, according to BGR founder Beverly Bond, will “empower and touch the lives of one million girls over the course of three years.” Through this program, there will be a national and regional (and perhaps worldwide) push to continue BGR’s philanthropic work with and on behalf of African-American girls.
Black Girls Rock! visits Egami Consulting Group. Image: Egami
Black Girls Rock! (BGR) in partnership with the United Negro College Fund (UNCF) and P&G’s My Black is Beautiful campaign has launched the Imagine a Future Project, a program that, according to BGR founder Beverly Bond, will “empower and touch the lives of one million girls over the course of three years.” Through this program, there will be a national and regional (and perhaps worldwide) push to continue BGR’s philanthropic work with and on behalf of African-American girls.