Procter & Gamble Releases Powerful Video “The Talk” to Increase Awareness Around Bias as Part of “My Black is Beautiful” Campaign

(image via “The Talk” by Procter & Gamble)

by Lilly Workneh via

A new video released Monday titled “The Talk” compellingly tackles the impact of racial bias through the lens of black parents in America. The video ― which was released by My Black Is Beautiful, a beauty brand owned by Procter & Gamble ― is a powerful two-minute clip that explores racial bias by depicting some of the burdens placed on parents of black children, who are challenged with having necessary but difficult discussions with their children about their survival and self-esteem.

The video follows several black parents who have talks with their children about the ways in which their skin color can affect how they are perceived and treated by others. In one scenario, a mom asks her son if he has his ID before heading to practice, in case he is stopped by police. In another, a mother instructs her daughter, who is a new driver, on what to do in case she is pulled over by a cop. In the opening scene, a young girl is seen telling her mom that she was told she was “pretty for a black girl,” to which her mother later responds sternly: “You’re not pretty for a black girl. You’re beautiful period.”

“Our goal with ‘The Talk’ is to help raise awareness about the impact of bias,” Damon Jones, director of global company communications at Procter & Gamble, told HuffPost. “We are also hopeful that we can make progress toward a less biased future by recognizing the power of people of all backgrounds and races showing up for one another.”

With recent studies reporting that black girls are seen as less innocent than white girls as young as the age of 5 and with black boys frequently seen as a threat in the eyes of law enforcement, parents of black children often live in worry and discomfort. Jones said he hopes videos like this help to raise social consciousness around the affect bias can have in all of our lives and remind people of the many ways bias can take form across genders, races, ages, weight, sexual orientations and more.

“It’s time for everyone to #TalkAboutBias,” reads one of the last messages in the video, encouraging people to continue the conversation online by using the hashtag. “Let’s all talk about the talk so we can end the need to have it.”

Source: Powerful New Video Tackles Racial Bias To Remind Kids Their ‘Black Is Beautiful’ | HuffPost

12 thoughts on “Procter & Gamble Releases Powerful Video “The Talk” to Increase Awareness Around Bias as Part of “My Black is Beautiful” Campaign”

    1. DITTO, Blance!!!
      Thought it was well done, a “gamble” for sure!
      However, do YOUR BEST beats “working/doing twice as hard” as White folks, why should they be OUR standard anymore???!!!

  1. Hats off to Proctor and Gamble for creating this video. However, let’s take a look at their financials and the amount of dollars that are being invested in African American children and families. How many African American’s are sitting on their board? What financial scholarships are available to African American student’s to attend colleges and universities? How many internships are offered to children of color to be prepared to work at Proctor and Gamble in the fields of manufacturing, engineering, research & development or Information Technology This video is just a drop in the bucket for all that needs to be done by Proctor and Gamble for the high dollars that African Americans spend using their products. As far as I am concerned for the amount of wealth this company receives from our community “The Talk” video is almost laughable. Of course, the intention is to increase their profit in the Black community.

    1. Thank you. I was thinking the same thing. It’s ALWAYS about the money. Because, more black females are entrepreneur in the hair care industry. Their entrepreneurship is affecting P&G balance sheets.

  2. At a very young age, children must be taught by their parents and churches that God created each person exactly as He pleases. God alone has this great pleasure, power, and authority to do so. In fact God created people in His image. That’s an awesome reality and it is an unwavering truth. God loves people, but God hates sin.

    Racism is a sin, and Holy God hates racism. Racism is a spiritual problem. It’s a massive problem. Racism is a heart issue because sin and racism are rooted in the heart and flows from a sinful heart. Only the Lord Jesus Christ can change the heart of a racist. Racism cannot be legislated. Every racist needs to repent of his sin, ask the Lord to forgive him, confess his sins, ask the Lord to deliver him from his sins, and take control of him and give him a new life and a clean heart, while placing his faith in the death and resurrection of Christ.

    Massive problems require the massive miracle-working power of God. Jesus Christ is the only eternal solution for every racist. Parents in every race need to get saved and teach their children that Jesus Christ is the Savior of this sinful world. Sinners need the Savior because He is the only One who can give a racist and a sinner a new heart and a new life. The Lord Jesus Christ will give everyone eternal life who believes in Him to be saved. Eternal life is a free gift.

    There will be no racists in heaven. Every racist is a slave to Satan. Racism is from the pit of Hell. Racism kills, steals, destroys, and corrupts the heart of every racist. Racism offends Holy God. For those who know the power of prayer, pray for every racist that you know or hear about. Every racist needs Jesus to save them. Every parent should begin leading their children to Christ at an early age. God bless all of you who are training your children God’s way with biblical instructions.

    Continue warning your children about the attacks of racists. There will always be racists in this sinful world, but Almighty God is greater and more powerful than the most merciless, hateful racist. God is in control of your child’s life and your life, not the racists. If there are any racists inn your church or small groups, speak the truth in love to them without delay. God is not smiling on any racists whether they claim to be born again Christians or not. Don’t allow any church members to pollute your church family with a hateful heart.

    So, for anyone who needs to know Christ in the pardon of their sins, cry out to Jesus to save you today, commit your lives to the Lord Jesus Christ, and give Him control of your life. He wrote the Script. He is working out His plans for your life with flawless precision. He is moving strategically, unhindered, unconquerable, and undisturbed in spite of the attacks of the racists. Meditate on the glorious Splendor of His Majesty and Might. To God Be the Glory now and forever.

  3. Why is there no men talking to their sons and daughters? My husband had the talk with his sons and daughter. Stop portraying the world as if the Black man is invisible. He is in the home and he is working to protect his children.

    1. I think this is because its a beauty product and so the mothers perspective is targeting Black women. There was a father in one of the scenarios. However I agree with you. A father figure should have been given a more prominent role in the footage. Still a compelling piece of film that will hopefully open up a debate. We have the same issues here in the UK.

      1. good answer. I think I am somewhat sensitive about the portrayal of Black men because I know so so many wonderful Black men.

  4. Reblogged this on Espiritu en Fuego/A Fiery Spirit and commented:
    This video brought tears to my eyes. My parents had “The Talk” with me when I was a young girl to prepare me for the struggles I would encounter growing up in racist America. I remember them saying to me that I would have to work twice as hard and be twice as smart to go half as far. Not much has changed.

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.