Shea Moisture Founder Richelieu Dennis to Transform Madam C.J. Walker’s Estate into Training Center for Black Women Entrepreneurs

Richelieu Dennis; Villa Lewaro Estate (Photos via becauseofthemwecan.com)

by Lori Lakin Hutcherson (@lakinhutcherson)

In this 100th year anniversary of its completion, the historic Villa Lewaro estate of the nation’s first self-made female millionaire and beauty pioneer, Madam C.J. Walker, has been purchased.

The New Voices Foundation, which helps women of color entrepreneurs achieve their vision through innovative leadership initiatives, will spearhead the stabilization of the structure and planning for future uses. The acquisition was facilitated by the Dennis Family, including entrepreneur, investor, and social impact innovator Richelieu Dennis, who once owned Shea Moisture and currently owns Essence Magazine.

The 28,000 square foot property is a historic residence that embodies the optimism and perseverance of the American entrepreneurial spirit.

“In the one hundred years since Madam Walker built her majestic home, Villa Lewaro, it has served as a landmark both to her own success and to her endeavor to create a space dedicated to the achievement and empowerment of African Americans,” said Brent Leggs, director of the National Trust for Historic Preservation’s African American Cultural Heritage Action Fund.

Designated a National Historic Landmark in 1976 for its architectural significance, Madam Walker’s Villa Lewaro estate, named after her daughter (A’LElia WAlker RObinson), was once a social and cultural gathering place for notable leaders of the Harlem Renaissance, such as James Weldon Johnson, Zora Neale Hurston, W. E. B. Du Bois, and Langston Hughes.

The home, which Madam Walker called her “dream of dreams,” was designed and completed 100-years ago by the first licensed Black architect in the state of New York and a founder of Alpha Phi Alpha fraternity, Vertner Tandy.

Walker was the first person of color to own property in Irvington, close to Lyndhurst, a National Trust Historic Site. During the time it was built, Villa Lewaro was located on what was referred to as Millionaire’s Row and in an area that was also home to Rockefellers and Astors. Purchased in 1993, for the last 25 years Villa Lewaro served as the family home of Ambassador Harold E. Doley, Jr. and his wife Helena.

With a long admiration of Madam C.J. Walker, the Dennis family first reignited her cultural, entrepreneurial and hair care legacy through the acquisition of the Madam C.J. Walker brand in 2013 – when conversations to acquire Villa Lewaro also first began – and the brand’s subsequent relaunch on retail shelves in 2016 at Sephora.

“To be able to steward something so rich in our culture, history, legacy and achievement through the New Voices Foundation and guide it into its next phase of impact and inspiration is an incredible honor that my family and I welcome with tremendous responsibility and humility,” said Dennis. “When we relaunched the Madam C.J. Walker brand two and half years ago, our goal was to give the brand back to our community and elevate it in the iconic way deserving of such a phenomenal woman. Today, we have a similar focus with Villa Lewaro as its significance is much greater than just a house or property or historic landmark. It is a place where – against all odds – dreams were formed, visions were realized and entrepreneurs were born, and we look forward to returning its use to support that mission.”

Dennis continued, “Squarely aligned with the mission of the New Voices Foundation, we are excited to announce that the vision for future use of the property includes utilizing Villa Lewaro as both a physical and virtual destination where women of color entrepreneurs will come for curriculum-based learning and other resources aimed at helping them build, grow and expand their businesses. When people think of entrepreneurship services for women of color, we want them to think of the New Voices Foundation and Villa Lewaro.”

Madam Walker’s great-great-granddaughter and biographer, as well as brand historian, A’Lelia Bundles, added, “No one at the time believed that a Black woman could afford such a place. So, I can think of no better way to celebrate Villa Lewaro’s 100th anniversary than the vision of the New Voices Foundation and the Dennis family for this historic treasure as a place to inspire today’s entrepreneurs, tomorrow’s leaders and our entire community. Richelieu’s own success story – from a humble family recipe to an international enterprise with an economic empowerment mission – very much mirrors Madam Walker’s journey of empowering and uplifting women. Just as Madam Walker aided in the preservation of abolitionist Frederick Douglass’s Washington, DC home, the Dennis family continues this tradition of preserving historic sites that raise awareness about the contributions people of color have made to the American narrative.”

The National Trust holds a perpetual preservation easement on Villa Lewaro that ensures the property’s historic character will be preserved. This easement was jointly supported by the Dennis and the Doley families. The home was named a National Treasure by the National Trust in 2014 and is part of a growing portfolio of African American historic sites protected through the African American Cultural Heritage Action Fund, an initiative designed to raise the profile of African American sites of achievement, activism, architecture, and community.

2 thoughts on “Shea Moisture Founder Richelieu Dennis to Transform Madam C.J. Walker’s Estate into Training Center for Black Women Entrepreneurs”

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