Tag: A’Lelia Bundles

Shea Moisture Founder Richelieu Dennis to Transform Madam C.J. Walker’s Estate into Training Center for Black Women Entrepreneurs

Richelieu Dennis; Villa Lewaro Estate (Photos via becauseofthemwecan.com)

by Lori Lakin Hutcherson (@lakinhutcherson)

In this 100th year anniversary of its completion, the historic Villa Lewaro estate of the nation’s first self-made female millionaire and beauty pioneer, Madam C.J. Walker, has been purchased.

The New Voices Foundation, which helps women of color entrepreneurs achieve their vision through innovative leadership initiatives, will spearhead the stabilization of the structure and planning for future uses. The acquisition was facilitated by the Dennis Family, including entrepreneur, investor, and social impact innovator Richelieu Dennis, who once owned Shea Moisture and currently owns Essence Magazine.

The 28,000 square foot property is a historic residence that embodies the optimism and perseverance of the American entrepreneurial spirit.

“In the one hundred years since Madam Walker built her majestic home, Villa Lewaro, it has served as a landmark both to her own success and to her endeavor to create a space dedicated to the achievement and empowerment of African Americans,” said Brent Leggs, director of the National Trust for Historic Preservation’s African American Cultural Heritage Action Fund.

Designated a National Historic Landmark in 1976 for its architectural significance, Madam Walker’s Villa Lewaro estate, named after her daughter (A’LElia WAlker RObinson), was once a social and cultural gathering place for notable leaders of the Harlem Renaissance, such as James Weldon Johnson, Zora Neale Hurston, W. E. B. Du Bois, and Langston Hughes.

The home, which Madam Walker called her “dream of dreams,” was designed and completed 100-years ago by the first licensed Black architect in the state of New York and a founder of Alpha Phi Alpha fraternity, Vertner Tandy.

Walker was the first person of color to own property in Irvington, close to Lyndhurst, a National Trust Historic Site. During the time it was built, Villa Lewaro was located on what was referred to as Millionaire’s Row and in an area that was also home to Rockefellers and Astors. Purchased in 1993, for the last 25 years Villa Lewaro served as the family home of Ambassador Harold E. Doley, Jr. and his wife Helena.

With a long admiration of Madam C.J. Walker, the Dennis family first reignited her cultural, entrepreneurial and hair care legacy through the acquisition of the Madam C.J. Walker brand in 2013 – when conversations to acquire Villa Lewaro also first began – and the brand’s subsequent relaunch on retail shelves in 2016 at Sephora.

“To be able to steward something so rich in our culture, history, legacy and achievement through the New Voices Foundation and guide it into its next phase of impact and inspiration is an incredible honor that my family and I welcome with tremendous responsibility and humility,” said Dennis. “When we relaunched the Madam C.J. Walker brand two and half years ago, our goal was to give the brand back to our community and elevate it in the iconic way deserving of such a phenomenal woman. Today, we have a similar focus with Villa Lewaro as its significance is much greater than just a house or property or historic landmark. It is a place where – against all odds – dreams were formed, visions were realized and entrepreneurs were born, and we look forward to returning its use to support that mission.”

Dennis continued, “Squarely aligned with the mission of the New Voices Foundation, we are excited to announce that the vision for future use of the property includes utilizing Villa Lewaro as both a physical and virtual destination where women of color entrepreneurs will come for curriculum-based learning and other resources aimed at helping them build, grow and expand their businesses. When people think of entrepreneurship services for women of color, we want them to think of the New Voices Foundation and Villa Lewaro.”

Madam Walker’s great-great-granddaughter and biographer, as well as brand historian, A’Lelia Bundles, added, “No one at the time believed that a Black woman could afford such a place. So, I can think of no better way to celebrate Villa Lewaro’s 100th anniversary than the vision of the New Voices Foundation and the Dennis family for this historic treasure as a place to inspire today’s entrepreneurs, tomorrow’s leaders and our entire community. Richelieu’s own success story – from a humble family recipe to an international enterprise with an economic empowerment mission – very much mirrors Madam Walker’s journey of empowering and uplifting women. Just as Madam Walker aided in the preservation of abolitionist Frederick Douglass’s Washington, DC home, the Dennis family continues this tradition of preserving historic sites that raise awareness about the contributions people of color have made to the American narrative.”

The National Trust holds a perpetual preservation easement on Villa Lewaro that ensures the property’s historic character will be preserved. This easement was jointly supported by the Dennis and the Doley families. The home was named a National Treasure by the National Trust in 2014 and is part of a growing portfolio of African American historic sites protected through the African American Cultural Heritage Action Fund, an initiative designed to raise the profile of African American sites of achievement, activism, architecture, and community.

Octavia Spencer, LeBron James Limited Series About Madam C.J. Walker Lands at Netflix

Octavia Spencer/LeBron James (photo via variety.com)

by Debra Birnbaum via Variety.com

It’s official: Octavia Spencer and LeBron James’ limited series about entrepreneur Madam C.J. Walker has landed at Netflix. The streaming outlet made the announcement at its Television Critics Assn. press tour session Sunday.

The project is executive produced by Spencer and James. Spencer will star in the eight-episode series, which is based on the book “On Our Own Ground” by A’Lelia Bundles, Walker’s great-great-granddaughter, who will also serve as a consultant.

The series will recount the untold story of how Walker, a black hair care pioneer and mogul, overcame hostile turn-of-the-century America, epic rivalries, tumultuous marriages and some trifling family to become America’s first black, self-made female millionaire.

Walker, the daughter of slaves, was orphaned at age seven, married at 14, and widowed at 20. She spent two decades laboring as a washerwoman, earning $1.50 a week. Everything changed, though, following Walker’s discovery of a revolutionary hair care formula for black women. By the time she died in 1919, she had built a beauty empire from the ground up, amassing wealth unprecedented among black women.

“Black Nativity” directory Kasi Lemmons will direct the pilot and also executive produce, and Nicole Asher will write. Janine Sherman Barrois and Elle Johnson will also serve as executive producers, along with SpringHill’s Maverick Carter, and Zero Gravity’s Mark Holder and Christine Holder.

The Holders optioned the book from Bundles in early 2016, and Spencer pursued the part aggressively once she learned of it. With the Oscar winner attached, William Morris Endeavor Agency pitched the series to James as his production company’s entryway into prestige TV.

“It’s so exciting for all of us to keep building SpringHill, see it mature, and continue to find its voice. We are really focused on growing with authenticity and substance,” Carter said. “For us, this is totally about great stories and great partners. Partnering with Octavia to tell the story of Madam C.J. Walker is the ideal first project for SpringHill to take an important step into scripted drama.”

Source: https://variety.com/2018/tv/news/octavia-spencer-lebron-james-madam-cj-walker-netflix-limited-series-1202889368/

Octavia Spencer, LeBron James Team on Limited TV Series About Madam CJ Walker

LeBron James / Octavia Spencer (photos via variety.com)

by Justin Kroll via variety.com

NBA superstar LeBron James is continuing to make moves off the court. James’ production company, SpringHill Entertainment, is adding the first scripted drama to its growing slate. The project also boasts Oscar-winning talent: Octavia Spencer.

Spencer is attached to star in the limited series about entrepreneur and social activist Madam C.J. Walker’s life, with James executive producing along with his company’s co-founder, Maverick Carter. Sources tell Variety that Netflix is interested in the series and is the likely destination. The steaming service had no comment on their involvement in the project.

Nicole Asher is on board to write and co-exec produce and “Black Nativity” helmer Kasi Lemmons will direct the pilot and also executive produce. The series is based on the book “On Her Own Ground” by A’Lelia Bundles, Walker’s great-great-granddaughter, who will also serve as a consultant on the series.

Walker, the daughter of slaves, was orphaned at age seven, married at 14, and widowed at 20. She spent two decades laboring as a washerwoman, earning $1.50 a week. However, everything changed following Walker’s discovery of a revolutionary hair care formula for black women. By the time she died in 1919, she had built a beauty empire from the ground up, amassing wealth unprecedented among black women. She counted W.E.B. Du Bois and Booker T. Washington among her friends.

Zero Gravity Management’s Mark Holder and Christine Holder optioned the book from Bundles in early 2016. Spencer got wind of the project and aggressively pursued the part. Once word spread that Spencer was attached, WME, who reps both Spencer and James, pitched the series to James as his production company’s entryway into the prestige genre.

SpringHill president Jamal Henderson brought the project to Carter’s attention and the two moved quickly to land the property. With Nicole Asher set to write, Spencer starring, and James and Springhill on board as producers, the package was presented to potential buyers, with Netflix acting fast and the favorite to land the series. “I am really proud of this project and that SpringHill will be partnering with Octavia to tell this important story,” James said. “Every American should all know the story of Madam C.J. Walker. She was an innovator, entrepreneur, social activist, and total game changer whose story has been left out of the history books. I hope this project lives up to her legacy with a story that will educate and inspire.”

To read full article, go to: Octavia Spencer, LeBron James Team on TV Series About Madam CJ Walker | Variety

Academy Award-Winner Octavia Spencer Produce and Star in Madam C.J. Walker Biopic

Octavia Spencer (photo via
Octavia Spencer (photo via Simon & Schuster)

article by MaryAnn Yin via adweek.com

Zero Gravity Management has optioned A’Lelia Bundles’ 2001 nonfiction book, On Her Own Ground: The Life and Times of Madam C.J. Walker. Bundles is actually the great great granddaughter of Walker.

According to DeadlineOctavia Spencer intends to star and produce a limited series based on Bundles’ biography. Nicole Asher will write the script. Kasi Lemmons has agreed to serve as the director.

Here’s more from The New York Times: “Acutely aware of the lack of diversity in Hollywood on both sides of the camera, Ms. Spencer is determined to make a correction. She has begun optioning books, including one about Madam C. J. Walker, considered the first self-made African-American female millionaire.” (via Shadow and Act)