Keke Palmer, Questlove, Ciara and Others Encourage Students to Apply to College Via Michelle Obama’s Reach Higher Initiative’s “Laundry” Campaign

It’s November! And that means it’s National College Application Month. Celebrate by joining former first lady Michelle Obama alongside Keke Palmer, Ciara, Bailee Madison, Karlie Kloss, Nick Cannon, Questlove, Kelly Rowland and many more for the launch of Reach Higher’s all-new “Laundry” campaign!

In the hands of college admissions offices across the nation are applications for entrance into college. Why not be one of them? Students across the country are encouraged to pledge to apply. After all, Knowledge is Power and Reach Higher has rolled out a fun, encouraging campaign to get students to apply.

The celebration began Thursday, November 8th, as celebrities and other notable figures shared social media posts encouraging students across the country to pledge to apply to college. In exchange for making this commitment, celebrities are pledging to do students’ laundry for an entire semester. (In reality, the celebrities will not be able to do anyone’s laundry, but they do care a lot about students’ education.) Here’s what they have to say:

Reach Higher is an initiative started by former First Lady Michelle Obama during her time in the White House, dedicated to inspiring every student in the U.S. to complete their education past high school by attending a professional training program, a community college or a traditional university.

This video is brought to you by Reach Higher’s student-facing campaign, Better Make Room, in partnership with Fullscreen, a global leader in social-first entertainment experiences and services for the world’s top talent, digital influencers, brands and avid fans.