Rihanna Covers June Vogue, Talks Body Positivity and New Direct-To-Consumer Lingerie Line Savage X Fenty

by Chioma Nnadi,photographed by Mert Alas and Marcus Piggott via vogue.com

It’s a foggy spring night in Paris, and Rihanna has just wrapped up a meeting with her accountant in the penthouse suite of the Four Seasons hotel, a place that will serve as her makeshift office for the next few days. The evening panorama from the terrace is about as picture-postcard pretty as Paris gets, though at this late hour the lights on the Eiffel Tower have long since gone out. Robyn “Rihanna” Fenty is a night owl. Her most intense bouts of creativity often come after midnight, a rhythm she picked up early in her music career. In the dark, soundproofed environment of a recording studio, time is elastic. And when you’re Rihanna, and the world is your oyster, then time is really elastic. It’s perhaps why she doesn’t seem particularly bothered that today’s to-do list is far from done. There is a stack of Fenty Beauty campaign printouts piled high on her desk awaiting her approval; a flood of unanswered emails from Fenty team members in various time zones, all happily waiting on her too. Right now, though, there is a more pressing issue on the agenda, one that demands her full attention: Rihanna has decided that it’s time to fix my love life.
“So wait, you’re on a dating app? You don’t seem like the dating-app type,” she says as her almond-shaped green eyes peer into my iPhone. “Come sit here; you gotta teach me how to do this swipe thing.” Rihanna is all curled up in a cozy hotel bathrobe and has a pair of comfy Fenty Puma slides on her feet, and yet she radiates flawless glamour—hair tousled in loose waves, skin luminous. Though I have taken great pains to put together what I think is a Rihanna-worthy look—Jacquemus blouse, vintage Yves Saint Laurent tuxedo pants—it’s hard not to feel like a tarnished penny next to a freshly minted gold coin as I sidle up to her on the sofa. Rihanna asks if she can take a look through the photos on my app, and I oblige. “What is that dress? Is that vintage Jean Paul Gaultier?” she asks, pausing on my profile picture, a bathroom selfie taken in a swanky Hollywood hotel. “You better werk, girl; you look gorgeous!” I do my best to play it cool, but the little fangirl inside me is freaking out. Hanging out with Rihanna is every bit as fun as her costars in the upcoming Ocean’s 8 movie make it sound: You know you’re in the presence of a superstar, but it’s like you’re chatting with an old friend. “It’s a combination of being starstruck and being immediately put at ease,” explains Sandra Bullock. “She also has this warmth, and when she shines it on you, it makes you feel pretty damn amazing!”
Before long, we’re on the hunt for potential suitors. “This guy is too pretty—if you’re pretty, you at least gotta have wrinkles,” Rihanna says, sizing up a male-model type who’s posing bare-chested on a surfboard. And so we’re on to the next. “OK, and this one is giving me Charlie Manson. No?” I nod in agreement; psychopaths are not an option. After swiping through a dozen profiles or more, she lands on a good one. “Now, this is your type!” she says. She’s not wrong: This man is scruffy but handsome, age appropriate (36), and appears to be gainfully employed (an actor, not my first choice, but hey, nobody’s perfect). “He looks smart, he’s British, and he’s got edges!” (Translation: He’s got all his own hair.) She swipes right, and a message pops up almost instantaneously on the screen: It’s a match! We both throw our heads back and start screaming with laughter.
But don’t be fooled: The giddy highs and lows of singledom are fast becoming a distant memory for Rihanna. Right now, she’s in a relationship. “I used to feel guilty about taking personal time,” she says, “but I also think I never met someone who was worth it before.” Though she’s reluctant to talk about her partner by name, rumors have been swirling around her connection to Hassan Jameel, a young Saudi businessman, since paparazzi photos of her vacationing with a handsome stranger in Spain made the rounds last summer. These recent romantic developments are, however, part of a much bigger sea change for Rihanna, who turned 30 this year. For the first time in her life, she’s fully committed to a healthy work-life balance. “Even mentally, just to be away from my phone, to be in the moment, that has been key for my growth,” she says. “Now, when I come to work, I’m all in. Because before you know it, the years will go by. I’m glad I’m taking the time. I’m happy.”
On the heels of the insanity of making a blockbuster movie, Rihanna somehow managed to launch Fenty Beauty in collaboration with Kendo, LVMH’s incubator for cool new makeup brands, last September. Leading with a range of foundations that cover a full spectrum of skin tones (there are 40 different shades), the brand shook up the beauty industry in ways few currently within it could have predicted, prompting a broader conversation about inclusivity that had long been ignored. The success of her cosmetics line was unprecedented, reportedly racking up a staggering $100 million in sales within 40 days. The wait lists at certain makeup counters continued for months. (I was among hundreds of women who lined up outside Harvey Nichols in London last fall, only to find that my shade had already sold out.)
Rihanna was initially taken aback by the response. She had grown up watching her mother apply makeup, so thinking about foundations for darker skin tones came naturally. “As a black woman, I could not live with myself if I didn’t do that,” she says. “But what I didn’t anticipate was the way people would get emotional about finding their complexion on the shelf, that this would be a groundbreaking moment.” She’s taken the same approach with Savage X Fenty, her direct-to-consumer lingerie line in partnership with online retail giant TechStyle launching May 11th, offering a range of nude underwear that goes far beyond the bog-standard beige T-shirt bra. She’s not alone in questioning the limited notion of “nude”: Kanye West’s debut fall 2015 Yeezy collection featured a diverse cast of models in flesh-toned looks that encompassed a wide range of colors, from palest white to richest brown. Now Rihanna is pushing that idea one step further, shedding light on the frustrations that many black women face in dressing their bodies at the most intimate level. She has said in the past that her biggest regret about the sheer Adam Selman dress she wore to the 2014 CFDA Fashion Awardswas that she didn’t throw on a bedazzled thong, mostly because the nude undies she ended up in weren’t the right match—“not my nude,” as she points out.
It should go without saying that the new line will carry a body-positive message, too. Rihanna’s lingerie models come in all shapes and sizes; they are real women with real bodies who stand as a refreshing counterpoint to the impossible supermodel dimensions that have defined the look of lingerie for decades. Like Gigi Hadid and Serena Williams, Rihanna has been the target of body-shaming internet trolls. Her public responses have been rare, but when she does brush off the haters it’s usually done with a razor-sharp dose of wit: Last summer she posted a hilarious before-and-after weight-loss meme of the rapper Gucci Mane, a tongue-in-cheek nod to her own fluctuations on the scale. Because what could be more sexy than a sense of humor? “You’ve just got to laugh at yourself, honestly. I mean, I know when I’m having a fat day and when I’ve lost weight. I accept all of the bodies,” she says, shrugging her shoulders. “I’m not built like a Victoria’s Secret girl, and I still feel very beautiful and confident in my lingerie.”
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