Target Adds Melissa Butler’s Black-owned and Vegan Beauty Brand, The Lip Bar, to its Shelves

Target to carry Melissa Butler's The Lip Bar in stores. (Melissa Butler) thegrio.com
Target to carry Melissa Butler’s The Lip Bar in stores. (Melissa Butler)

by Nekea Valentine via thegrio.com

According to Allure, Target has partnered with the Black-owned beauty brand, The Lip Bar, and will launch their line of vegan and cruelty-free products this spring. Melissa Butler, a former Wall Street financial analyst, is the founder of the brand after spending years frustrated and dissatisfied with the lack of representation for black women in the beauty industry.

Butler states, “Everyone deserves to have representation. Without it, we are left seeking validation.”

Butler also states in the initial stages of her building her brand, The Lip Bar, she pitched it to Shark Tank. The sharks decided to pass on what is now a business she says is worth nearly half a million dollars.

(image via allure.com)

The 30-year old Detroit native’s brand has skyrocketed since starting The Lip Bar in 2012 out of her own kitchen in Brooklyn, NY. Fast forward to 2018 and the entire line is already available in 44 Target stores and will be available in 100 more stores this May.

Target launched the line with two exclusive shades: Unimpressed, a liquid matte lip color, and Baddie, a lip gloss. Lipstick lovers can also choose from The Lip Bar’s Cream Lipstick ($12), which is full of moisturizing ingredients like shea butter, coconut oil, avocado oil and vitamin E or the Liquid Matte Collection ($13) with almond oil to keep your pucker moist.

Finally, there’s the line of lip glosses ($14) which are organic, nourishing and provide a slight glaze for a touch of glamour.

Butler pledges: “Everything we do at The Lip Bar is about empowering women to be their best selves. We give representation to the underserved so that every girl has the privilege of being socially accepted as beautiful. And in in my free time, I mentor young women in the inner city of Detroit (my hometown) to show them that they are better than their surroundings and to prove that they don’t have to be a product of their environment.”

Source: https://thegrio.com/2018/02/15/target-sell-black-owned-beauty-brand-lip-bar/

4 thoughts on “Target Adds Melissa Butler’s Black-owned and Vegan Beauty Brand, The Lip Bar, to its Shelves”

  1. Congratulations on your product. I love red lipstick, but your lipsticks are only available in tthe south suburbs in Chicago, at least 30-40 miles from me. Please consider having your product sold at the Target in downtown Chicago. It’s a convenient location, it’s large, and I believe you would get a lot of customers. I’m always excited with new black-owned lskincare and cosmetics. However, I’d like to know who is behind the scenes, namely are black chemists and others involved in bringing your lipsticks to the customer African American? If not, I don’t see how you can consider your company an African American company even though you had the idea for the brand.This question just came to me as I’ve been learning about skincare, hair care, and cosmetics begun by black women. In the future, I hope to learn this information before I buy such products.

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.