article by Wilfred Ainsworth via urbangeekz.com
Ride-sharing technology has boomed into a multi-billion dollar industry within the past decade with the biggest names being Uber and Lyft. Now a new platform, led by an innovative chief executive, looks to stake a claim in the global marketplace. Moovn is a ride-hailing app that is currently operating in 7 U.S. cities and has plans to rapidly expand in both western and emerging markets.
Founded by Tanzanian-born Godwin Gabriel, the mobile application also operates in 3 cities in Africa: Johannesburg, South Africa; Nairobi, Kenya; and Gabriel’s home city, Dar-es-salaam, Tanzania. In an interview with UrbanGeekz, Gabriel talks about teaching himself to code and developing the software to launch the platform. Still, he admits his beta launch was “amateurish at best” and states, “It wasn’t until we received investor backing that I was able to hire and collaborate with a team of seasoned developers to transform the platform into what we have today.”
When asked what his biggest challenges are, he says, “The market, for the most part, is currently being dominated by Uber and Lyft with these companies enjoying the benefits of having first mover advantage with the transportation technology space. However, we’re confident that the global market remains sizable enough for all of us to fit in and play.”
In fact, operating in Africa has been a smart business strategy, particularly with the rise smartphone usage across the continent. It is also a chance to do business in markets that hadn’t been explored by big name brands. “I believe Moovn is changing lives – particularly in Africa and developing markets,” he says. “For instance, drivers earn more on our platform, are reducing idle time and are able to provide and build their communities.”
Gabriel has an impressive track record climbing the ranks of corporate America. He also has an MBA from the University of Washington’s Foster School of Business. Stepping out in faith as a tech entrepreneur, he quickly realized that he had to differentiate his brand to create a competitive transportation technology platform.
Moovn sets itself apart from most ride-sharing applications because it allows the rider to pre-schedule trips up to a month in advance, instead of only being able to request one for immediate service. It also allows different vehicle options depending upon local modes of transportation, such as motorcycles and tricycles in developing economies. Other unique features include the movement of products and services from the marketplace to the consumer and the ability to enable businesses to keep track of their transport logistics.
To read full article, go to: African-American Launches Ride-Sharing App to Compete with Uber, Lyft – UrbanGeekz