The ride-share service Lyft announced Tuesday that passengers can now round up their fare to the next dollar and donate the difference to Chance the Rapper’s fund to support Chicago Public Schools. The New Chance Arts and Literature Fund, devoted to creating and expanding Chicago arts education programs, is the first local organization Lyft is supporting through the “round up and donate” feature.
Lyft will automatically round up each fare for passengers who opt in via the “settings” tab on the Lyft app and choose their charity. The American Cancer Society, the American Red Cross and Habitat for Humanity are among the national organizations that have similar partnerships with Lyft, which is headquartered in San Francisco.
Chance the Rapper, born Chancelor Bennett and raised on the South Side of Chicago, announced the creation of the arts and literature fund in March. He said last month that his organization SocialWorksraised $2.2 million to help 20 Chicago public schools. And though his partnership with Lyft is new, the Grammy winner raps about ride-sharing in his song “All Night,” off last year’s “Coloring Book” project: “You should use your phone, call a Uber/ You a goofy if you think I don’t know you need a Lyft.”
To donate directly to the New Chance Arts and Literature Fund, click here.
Ride-sharing technology has boomed into a multi-billion dollar industry within the past decade with the biggest names being Uber and Lyft. Now a new platform, led by an innovative chief executive, looks to stake a claim in the global marketplace. Moovn is a ride-hailing app that is currently operating in 7 U.S. cities and has plans to rapidly expand in both western and emerging markets.
Founded by Tanzanian-born Godwin Gabriel, the mobile application also operates in 3 cities in Africa: Johannesburg, South Africa; Nairobi, Kenya; and Gabriel’s home city, Dar-es-salaam, Tanzania. In an interview with UrbanGeekz, Gabriel talks about teaching himself to code and developing the software to launch the platform. Still, he admits his beta launch was “amateurish at best” and states, “It wasn’t until we received investor backing that I was able to hire and collaborate with a team of seasoned developers to transform the platform into what we have today.”
When asked what his biggest challenges are, he says, “The market, for the most part, is currently being dominated by Uber and Lyft with these companies enjoying the benefits of having first mover advantage with the transportation technology space. However, we’re confident that the global market remains sizable enough for all of us to fit in and play.”
In fact, operating in Africa has been a smart business strategy, particularly with the rise smartphone usage across the continent. It is also a chance to do business in markets that hadn’t been explored by big name brands. “I believe Moovn is changing lives – particularly in Africa and developing markets,” he says. “For instance, drivers earn more on our platform, are reducing idle time and are able to provide and build their communities.”
Gabriel has an impressive track record climbing the ranks of corporate America. He also has an MBA from the University of Washington’s Foster School of Business. Stepping out in faith as a tech entrepreneur, he quickly realized that he had to differentiate his brand to create a competitive transportation technology platform.
Moovn sets itself apart from most ride-sharing applications because it allows the rider to pre-schedule trips up to a month in advance, instead of only being able to request one for immediate service. It also allows different vehicle options depending upon local modes of transportation, such as motorcycles and tricycles in developing economies. Other unique features include the movement of products and services from the marketplace to the consumer and the ability to enable businesses to keep track of their transport logistics.
Lionsgate has formed a partnership with Kevin Hart and his Hartbeat Digital to launch the Laugh Out Loud video-on-demand service in the fall.
The new over-the-top service will operate 24-7 and serve as the exclusive home for all content created by Hart outside his theatrical and live touring activities and include original series starring Hart — such as a hidden-camera premium original series in which Hart stars as an undercover Lyft driver.
“Lionsgate has always been a great partner of mine, and I’m more than excited to take our business and creative relationship to new levels,” said Hart. “I understand the direction in which the television business is headed, and I see this big new space toward which audiences are starting to gravitate. I believe that launching this venture together now puts us ahead of the pack.”
Laugh Out Loud will also showcase content curated by Hart along with shows featuring social-media stars and up-and-coming comedians. That will include a series starring social media personality Logan Paul, who generated 300 million video views on Facebook last month along with nearly 4 billion loops on Vine.
Codeblack CEO Jeff Clanagan, who has served as Hart’s business partner for the past decade, has been named president of Laugh Out Loud and president of Hartbeat Digital.
Clanagan told Variety that the idea of forming a digital content partnership with Lionsgate had been in the works for several months as vehicle to leverage Hart’s growing worldwide popularity as a stand-up comedy performer. He performed Wednesday in Cape Town, South Africa, for a crowd of 11,000, and was due to appear in Dubai on Friday at a 5,000-seat arena — the final performance in the “What Now” tour.
“Kevin has a worldwide appeal that transcends cultures, particularly in the 18-to-30-year-old demographic,” Clanagan noted. “And they all have smart phones so it makes sense for us to provide them with more comedy content.”
Clanagan also said that the tour, which saw two London shows draw 100,000 attendees, has afforded the Laugh Out venture to start making content deals with up-and-coming comedians from an array of markets.
The alliance will also include Lionsgate teaming with Hart and game developer Fifth Journey to create a social adventure mobile game starring and written in collaboration with Hart. The game will allow players to become comedic rock stars with Hart as their mentor and include touring the country, starring in movies, hosting award shows and more.