It’s Also the Most-Tweeted Live Special Program on Record
Two years after NBC stunned the industry with huge ratings for its live presentation of “The Sound of Music,” the network was back at it Thursday night with “The Wiz Live,” which drew impressive numbers of its own. The event also set a Nielsen Twitter record as most social live special program in the more than four years of tracking such numbers.
Despite facing a highly-rated NFL game on CBS, last night’s live musical, whose all-star cast included Queen Latifah, Mary J. Blige, Ne-Yo, Amber Riley, Uzo Aduba, Stephanie Mills and David Alan Grier, averaged a 3.4 rating/11 share in adults 18-49 and about 11.5 million viewers overall from 8 to 10:45 p.m., according to preliminary Nielsen estimates. The only NBC entertainment series to fare better this fall is “The Voice,” whose season premiere averaged a 3.5/11 in 18-49 and 12.37 million.
According to Nielsen, roughly 269,400 people send 1.6 million tweets about “The Wiz Live!” on Thursday night and 6.4 million people saw those tweets a total of 128.9 million times. Last night’s production more than tripled the number of tweets for either “Sound of Music” (449,536) or “Peter Pan” (474,735).
Last night during the 8-11 p.m. EST window, global digital marketing technology company Amobee Brand Intelligence said “The Wiz Live!” attracted 1.374 million tweets during its three-hour telecast window — more than four times the number generated last year during the live telecast of “Peter Pan Live” (360,000). Roughly 30% of the sentiment was positive, 58% neutral and 13% negative — meaning the Twitter sentiment was 133% more positive than negative around the broadcast. Shanice Williams, the 19-year-old actress playing Dorothy, scored especially well, with only 2% of the sentiment surrounding her performance considered negative.
As expected, “The Wiz Live!” fared especially well in markets with large African-American populations. While the overall household average in Nielsen’s 56 metered markets was 7.9, the top scores came in Richmond (16.1), Norfolk (15.0), Baltimore (14.8), Washington, D.C. (13.2) and Atlanta (13.2). Joining D.C. and Atlanta as top-10 markets soaring above the national average were Philadelphia (10.3), New York (10.2) and Chicago (10.0).
article by Rick Kissell via Variety.com