According to Billboard.com, Usher was in Hollywood on Thursday evening to celebrate the launch of the Grammy Award-winning singer’s collaboration with year-old Los Angeles-based school supplies company Yoobi, co-founded by CEO Ido Leffler.
“Mixing street smarts with school smarts” is the slogan for Yoobi X Usher, a new back-to-school collection being sold at Target exclusively and on Yoobi.com. Curated by Usher and designed by artist Jonni Cheatwood, the collection features folders, pencil cases, composition books and binders splattered with vibrant slashes of pink, yellow-green, black and gray. For every product purchased, one product will be donated to a classroom in need. “So it’s philanthropic in addition to culturally just being cool,” says Usher.
When asked why he partnered with Yoobi, Usher said, “Preparing future leaders through my New Look Foundation has always been about having the proper tools to succeed in life. If they don’t have the tools, young men and women from underserved communities can’t even begin to understand the idea of having a new or different perspective. So that’s where this collaboration came together: giving young people the tools and supplying them with hope.”
article by Lori Lakin Hutcherson (follow @lakinhutcherson)