Black emojis have arrived. Recently, Apple executives said they would work on getting emojis of color. But Africa couldn’t wait. Oju Africa, a division of African mobile company Mi-Fone, released 15 emojis this week on the Google Play store.
“We follow global trends but we are differentiated by our authentic African voice. So as a brand we wanted to do something that only Africa could pull off, something that could become so iconic that it would have the world talking. I believe what we have created will ensure that every African on the planet won’t be able to help but love it!” Eserick Fouché, the creative director of Oju Africa, told International Business Times.
Accordingly, Oju translates as “face” in the Yoruba language of Nigeria. The emojis, which are similar to Apple’s yellow smiley face, are available now for Android (search for “oju emoticon app” in the Play Store), and will be released soon for iOS.
article by Dominique Zonyeé via bet.com
Posts tagged as “Yoruba”
Brazil’s thriving African culture
Rio de Janeiro (CNN) — From samba and carnival to food, music and religion, African culture is everywhere in Brazil. The cultural heritage stems from the estimated four million slaves who were brought to the country over a 300-year period, at least four times as many as to the United States. Brazil was the last country to abolish the slave trade in 1888. More than half of Brazilians now identify themselves as black or of mixed race, according to the latest census.
Rio de Janeiro now has the most famous carnival in the world, attracting an estimated 1.1 million visitors to the city this year and with 5.3 million people taking part in street parties, according to the English language newspaper The Rio Times.