With successful podcasts going mainstream like 2 Dope Queens, a show that was recently picked up by HBO, Spotify sees a clear market opportunity when it comes to this new space for content creation. Even with the success of the show, a recent study showed that only 22% of podcasts are hosted by women, and the number’s even smaller when it comes to women of color. Spotify wants to change that.
The company is hosting Sound Up Bootcamp, a weeklong intensive program for aspiring female podcasters of color. The event will take place June 25–29, 2018, at Spotify’s New York City offices and Spotify is hand-selecting 10 attendees who will learn about the art of podcast creation, from initial ideation to editing, producing, and marketing from experts in the field.
Spotify is covering all expenses from the five-day workshop, which will include panels, and activities around podcasting, led by experts and professionals. Travel to New York City, six nights of hotel, and breakfast and lunch each day are all included.
According to a recent release, attendees will have the chance to pitch their podcast ideas to a panel of experts and professionals on the final day and the top three pitches will have the pilot process funded, up to $10,000. All expenses for the week will be paid by Spotify.
Training for the week will be led by radio and podcast veterans Rekha Murthy and Graham Griffith. According to Spotify, the two hold combined experience of decades working with the industry’s top shows in both radio and podcasting. They want to help discover new voices, and aid podcasters in reaching new, large, and loyal fan bases.
Spotify is specifically targeting anyone who self-identifies as a woman of color, is passionate about podcasting, and has a great idea. They do not require prior experience, in fact, they are leaning toward first-time and amateur podcasters. “We’re looking for the best ideas,” they said in a statement. Attendees are required to participate in all five full days of programming, as well as after-hours events on Monday, Wednesday, and Friday, including mixers and dinners.
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