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Posts tagged as “Oprah’s Book Club”

BHM: Let’s Honor Oprah! Entrepreneur, Media Maven, Philanthropist, Actor, Influencer… Genius

by Lori Lakin Hutcherson (@lakinhutcherson)

Not many people on Earth have their names become synonymous with genius in their profession, let alone genius in general. Einstein, Shakespeare, Mozart, even Spielberg and Prince easily come to mind. Notably, they are all men, mostly White, and only one is known by his first name. But when you say, “Hey, where are the women? What women do you think of when someone says ‘Who are the geniuses?,'” an immediate response would (or should) be… Oprah.

It may seem like opinion, but I want to go on record that saying “Oprah Winfrey is a genius” is a fact, and one that should be touted widely. Oprah’s status as a cultural icon, media mogul and inspirational leader is taken as a given, but when you look back and reflect on her journey from rural poverty in Mississippi to global icon, you too will recognize how much intelligence, excellence and genius it took to get there and what’s more – stay there.

What follows below in regards to recognizable achievement, vision and success rightfully will only add credence to the “Oprah Winfrey is a genius” fact, but I submit that the secret sauce of Oprah’s claim to that title has been best articulated (and realized) by Oprah herself:

Everybody has a calling. And your real job in life is to figure out as soon as possible what that is, who you were meant to be, and to begin to honor that in the best way possible for yourself. – Oprah Winfrey

Oprah Gail Winfrey, originally named “Orpah” after the biblical figure in the Book of Ruth but had it misspelled and mispronounced so much that “Oprah”  stuck, recently celebrated her 65th birthday on January 29, 1954. Winfrey was born in Kosciusko, Mississippi, to Vernita Lee, an unmarried teenage mother and housemaid, and Vernon Winfrey, a coal miner turned barber turned city councilman who had been in the Armed Forces when Oprah was born.

According to wikipedia.org, Winfrey spent her first six years living with her maternal grandmother, Hattie Mae Lee, who was so poor that Winfrey often wore dresses made of potato sacks, and the local children made fun of her. Her grandmother, ever in Oprah’s corner, taught her to read before the age of three and took her to church, where she was nicknamed “The Preacher” for her preternatural ability to recite Bible verses and command the stage.

Despite parental neglect from her mother, sexual abuse by family members from the age of nine, and the stillbirth of a son at age 14, Oprah’s intellect and ability to speak powerfully in public earned her a full ride to HBCU Tennessee State University on an Oratory Scholarship.

As Oprah honed her skills through education and experience, she became the youngest news anchor and the first black female news anchor at Nashville’s WLAC-TV. Oprah then became an anchor in the larger market of Baltimore, MD before taking over the hosting position of low-rated AM Chicago in 1984.

Oprah aligned her talents, smarts, professionalism and relatability to catapult her over Phil Donahue’s long-venerated talk show Donahue for the top-rated slot. Oprah then wisely took advice from movie critic Roger Ebert to make a syndication deal with King World Media and have ownership in her program – the beginning of the Oprah brand.

The Oprah Winfrey Show debuted September 8, 1986 and topped daytime talk show ratings for 25 years until she retired from the show. Oprah really hit her stride and pinpointed her brand when she followed her instincts in the 1990s to shift away from “tabloid-style” shows to ones with a focus on literature, self-improvement, mindfulness and spirituality. Even though she briefly took a ratings dip during the change, she soared to the top again and outlasted several popular talk show hosts of the time such as Sally Jesse Raphael, Ricki Lake, Montel Williams, Donahue, Jenny Jones, and Jerry Springer.

Black Authors Thrive Through Business of Black Book Clubs

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Over the last 20 years, the channels for discovering new books, especially books by first-time and emerging authors, have shrunk or disappeared. Newspapers and magazines dedicate mere slivers of arts sections to book reviews — if at all. Those papers like the New York Times that do devote more space to book coverage rarely review debut authors. Likewise, bookstores prefer to invite already established, bestselling, or celebrity writers to do readings and signings. That leaves Oprah — and the Queen of Talk has endorsed only 72 books since she started her eponymous book club in 1996, including the two she has recommended since her 2.0 reboot.
It’s even more difficult for black authors — new and established — to get their books on readers’ radars. As it is, African-American interest books receive a mere fraction of the coverage noted above, and with the closing of more than 100 black-owned independent bookstores in the last 15 years, as well as the shuttering of Black Issues Book Review there are even fewer places for black authors’ work to gain visibility. MosaicAfrican Voices, and the new Spook can only review so much.  “The last [issue of] Essence covered the same book Oprah covered,” observed Troy Johnson, founder of the African-American Literature Book Club better known as AALBC.com.
In this landscape, black book clubs offer authors a valuable — albeit extremely competitive —promotion and sales channel. “[Book clubs] have advanced far beyond the small get-togethers in someone’s living room,” says Carol Mackey, editor-in-chief of direct-to-consumer book club Black Expressions.