According to variety.com, three new wide releases, led by Sony-Screen Gems’ Y/A adaptation The Mortal Instruments: City of Bones, with an estimated $14.1 million in five days, were no match for Lee Daniels’ The Butler, which only fell 31% in its second weekend, for a projected $17 million through Sunday. The Weinstein Co.-distributed movie has earned north of $52 million so far.
The holdover success of Lee Daniels’ The Butler can be largely attributed to its broadening audience: Last weekend, the film earned 76% of its gross from audiences over 35, while in its second weekend, that share shrunk to 63%. Moreover, African-Americans contributed a weighty 39% of the film’s opening; just 33% of its total this weekend came from black viewers. The film’s playability mirrors the stronghold that The Help had on the box office this time two years ago.
Posts tagged as ““Lee Daniels’ The Butler””
The butler did it. Despite a clutch of new films in theaters this weekend, Lee Daniels’ The Butler topped them all, serving up $25 million, according to studio estimates. The victory came as a surprise to some analysts, who expected summer’s latest superhero flick, Kick-Ass 2, to whip the competition. But Butler trounced the newcomers among critics, and connected solidly with fans. About 73% of reviewers recommended the movie, while it scored an 81% approval rating among moviegoers, says survey site Rottentomatoes.com. The movie earned an “A” among audiences, says pollsters CinemaScore.
The Forest Whitaker drama also benefited from canny timing, says Box Office Mojo’s Ray Subers, who notes that similar August dramas including Julie & Julia, Eat Pray Love and The Help all enjoyed August debuts above $20 million. “One of The Butler‘s biggest advantages is its very strong release date,” Subers says. “After a few months of big-budget, male-skewing blockbuster fare, female-skewing adult dramas have consistently done good business” at summer’s close.
[youtube=http://www.youtube.com/watch?v=mgNJkq53l68&w=560&h=315]
On August 28, 1955, 14-year-old Emmett Till was savagely beaten and shot through the head in Money, Mississippi, all for the crime of speaking to a 21-year-old white woman. After a widely covered trial, his murderers were acquitted — leading to national indignation and helping to catalyze the civil rights movement.
Though the specifics of each case are vastly different, it’s easy to compare Till’s murder and its aftermath to the 2012 shooting of 17-year-old Trayvon Martin. Oprah Winfrey did that very thing during the Lee Daniels’ The Butler press junket, calling the killings “parallel” — and adding, “In my mind, [they’re the] same thing.”
At the same time, Winfrey — who stars in Lee Daniels’ The Butler, a film set partially during the height of the civil rights movement — was careful to say that those outraged by Martin’s death and George Zimmerman being found not guilty shouldn’t dwell in the past. “You can get stuck in that,” she said, “and not allow yourself to move forward and to see how far we’ve come.”
article by Hillary Busis via popwatch.ew.com
The Weinstein Co. has unveiled the first posters for Lee Daniels’ The Butler, four days after it was forced to change the title from The Butler. Both posters show a white-gloved Forest Whitaker along with the new title (the poster above evoking the famous photo from the 1968 Olympics of Tommie Smith and John Carlos giving the black power salute during their medal ceremony). TWC is releasing the film on Aug. 16. The Motion Pictures Assn. of America (MPAA) ruled Friday that TWC could keep The Butler”as part of the title, but would have to change its marketing materials and pay $400,000 in fines for violating a July 2 finding that the use of The Butler as the title had violated MPAA rules because Warner Bros. owns rights to The Butler.
The ruling also required that, should TWC use Lee Daniels’ The Butler as the title, the “Lee Daniels” part of title had to be 75% the size of “The Butler.” Lee Daniels’ The Butler is centered on African-American butler Eugene Allen, who worked in the White House during eight presidencies throughout the civil rights era. The film also stars Oprah Winfrey. TWC’s fine of $25,000 a day, dating back to July 2, is based on violating the initial ruling. The fine will increase to $50,000 a day if the studio fails to issue new digital materials (trailers, TV ads) by Thursday and new print materials by Aug. 2.
article by Dave McNary via Variety.com; additions by Lori Lakin Hutcherson
The ruling also required that, should TWC use Lee Daniels’ The Butler as the title, the “Lee Daniels” part of title had to be 75% the size of “The Butler.” Lee Daniels’ The Butler is centered on African-American butler Eugene Allen, who worked in the White House during eight presidencies throughout the civil rights era. The film also stars Oprah Winfrey. TWC’s fine of $25,000 a day, dating back to July 2, is based on violating the initial ruling. The fine will increase to $50,000 a day if the studio fails to issue new digital materials (trailers, TV ads) by Thursday and new print materials by Aug. 2.article by Dave McNary via Variety.com; additions by Lori Lakin Hutcherson