Landra Johnson of Charlotte, N.C., lives an all-natural lifestyle. Not only is she a vegetarian but she also only uses products free of preservatives, artificial ingredients and toxins. When her first child, Davis, was born in 2006, Johnson was determined to keep him away from these as well. But, it wasn’t an easy task. Johnson set out on a quest to find products that would naturally soothe Davis’ skin and care for his hair’s curly kinks and coils. She scoured the aisles of local hair care stores but all she found were products filled with petroleum, mineral oil and artificial concoctions.
“I wanted products that were genuinely chemical free and effective,” said Johnson, 38, a former broadcast journalist who now has two children. “The market at that time was really dominated by general products with nothing for the ethnic market.” “When we couldn’t find it, we decided to make it,” said Johnson, adding that she and her sister, Kristi Booker, launched in 2009 a hair and skin care line for children of color called Cara B Naturally. With little prior knowledge of the beauty industry, Johnson spent three years researching and collaborating with chemists who work with natural ingredients. Her line of all natural shampoo, soap, leave-in conditioner and body lotion is now certified by the Natural Products Association, Johnson said, noting CVS and Target offer her products.