Posts tagged as ““It’s On Us” campaign”

WASHINGTON — President Obama has tried to use the power of his office to combat sexual assaults on college campuses. On Friday, he got some help.
In a speech from the East Room, the president announced “It’s on Us,” a nationwide public service campaign aimed at urging young people to do more to prevent campus sexual assaults. Mr. Obama called for a “fundamental shift in our culture” in the way women are treated and in the response to victims of sexual assault.
“From sports leagues to pop culture to politics, our society does not sufficiently value women,” Mr. Obama said. “We still don’t condemn sexual assault as loudly as we should.”
At the event, the administration debuted a 30-second video, which features celebrities including the actors Kerry Washington and Jon Hamm, the musician Questlove, and NBA star Kevin Love.
Officials said the celebrities involved would know how to get through to the millennial generation.
Mr. Love, who plays for the Cleveland Cavaliers, and Olivia Munn, an actress in the HBO series “The Newsroom,” attended the announcement.  Mr. Obama also put a heavy emphasis on engaging men in the conversation.
“It is not just on parents of young women to caution them, it is on the parents of young men to teach them respect for women,” Mr. Obama said. “It is on grown men to set an example and be clear about what it means to be a man.”