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Posts tagged as “endorsement deal”

Muhammad Ali Inks Multi-Year Sponsorship Deal With Under Armour

By goodblacknews on January 2, 2016
Muhammad Ali (photo via bbc.com)
Muhammad Ali (photo via bbc.com)

Muhammad Ali is back again!

According to CNN Money, the former heavyweight champion signed a multi-year deal with lifestyle clothing maker Under Armour.
Not only is Under Armour allowed to use Ali’s name for the brand, they will use historic video clips and his famous quotes.
Under Armour released a statement about the deal with the boxing legend. “Ali is one of the most recognized and celebrated figures of all time.”
Although Ali seems to be too old for endorsement deals, according to Yahoo! Finance’s Jeff Macke he relates well with older generations of men.
“Guys my age still love him. For guys over 40, Ali sells a lot of stuff,” says Macke.
article via blackamericaweb.com

Beyoncé and Pepsi Ink $50 Million Endorsement Deal

By goodblacknews on December 11, 2012
Beyoncé at a Pepsi photo shoot in October. The images will appear early next year as life-size cardboard cutouts in stores.

Beyoncé at a Pepsi photo shoot in October. The images will appear early next year as life-size cardboard cutouts in stores.

Singer Beyoncé Knowles and Pepsi have agreed to a $50 million endorsement deal, according to the New York Times.  The agreement includes promotional appearances, a new commercial and an investment into a few of Beyoncé’s creative projects.

“Pepsi embraces creativity and understands that artists evolve,” Beyoncé said in a statement. “As a businesswoman, this allows me to work with a lifestyle brand with no compromise and without sacrificing my creativity.”