Muhammad Ali Inks Multi-Year Sponsorship Deal With Under Armour

Muhammad Ali (photo via bbc.com)

Muhammad Ali (photo via bbc.com)

Muhammad Ali is back again!

According to CNN Money, the former heavyweight champion signed a multi-year deal with lifestyle clothing maker Under Armour.

Not only is Under Armour allowed to use Ali’s name for the brand, they will use historic video clips and his famous quotes.

Under Armour released a statement about the deal with the boxing legend. “Ali is one of the most recognized and celebrated figures of all time.”

Although Ali seems to be too old for endorsement deals, according to Yahoo! Finance’s Jeff Macke he relates well with older generations of men.

“Guys my age still love him. For guys over 40, Ali sells a lot of stuff,” says Macke.

article via blackamericaweb.com

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