Should headphones made out of recycled trash ever cost $349? It depends on how cool they are. In hopes of giving products made from recycled materials a little more cachet, musician will.i.am and the Coca-Cola Co. are partnering to make a line of clothing and gear called “Ekocycle.” The idea is to brand recycled products with a hipper image that resonates with young consumers.
“If you think about (recycled) products now, none of them are cool,” said will.i.am, who is best known for his work with theBlack-Eyed Peas. “You have to bring some art and fashion sensibility into this technology that turns a bottle into something cool.”
The first Ekocycle product will be a pair of headphones by Beats, a popular and pricey line created by rapper Dr. Dre and music producer Jimmy Iovine – both friends of will.i.am. The Ekocycle version will cost $349, which is on the high end of the range of Beats headphones. An Ekocycle hat by New Era will cost $32.
Posts tagged as “Ekocycle”
Should headphones made out of recycled trash ever cost $349? It depends on how cool they are. In hopes of giving products made from recycled materials a little more cachet, musician will.i.am and the Coca-Cola Co. are partnering to make a line of clothing and gear called “Ekocycle.” The idea is to brand recycled products with a hipper image that resonates with young consumers.
“If you think about (recycled) products now, none of them are cool,” said will.i.am, who is best known for his work with theBlack-Eyed Peas. “You have to bring some art and fashion sensibility into this technology that turns a bottle into something cool.”
The first Ekocycle product will be a pair of headphones by Beats, a popular and pricey line created by rapper Dr. Dre and music producer Jimmy Iovine – both friends of will.i.am. The Ekocycle version will cost $349, which is on the high end of the range of Beats headphones. An Ekocycle hat by New Era will cost $32.