[youtube http://www.youtube.com/watch?v=A6eY7WpOmoE&w=420&h=315]
The Soul of the South Network, targeting African-American viewers, announced Thursday it will launch in 30 markets on May 27 after closing an initial round of funding for $10 million raised from the state of Arkansas and private investors, according to The Hollywood Reporter.
The new network will be distributed initially by over-the-air stations and on digital channels on the broadcast spectrum but also plans to air on cable and expects its stations to qualify under FCC must-carry rules (which mandate nearby cable systems must carry it) because it is local and offers unique news programming.
“Our distribution footprint covers at least 70 percent of all African-American households in the south and in Chicago and Philadelphia, which we call sister regions,” says Doug McHenry, the Hollywood-based producer of films including “New Jack City” and “House Party” and TV shows including “Malcolm & Eddie,” who is the new network’s president of entertainment.
By the end of this summer, Soul of the South expects to be in 50-60 markets with a high concentration of African-Americans, reaching 30-40 million households.
At launch over Memorial Day weekend, the network will not have any original programming outside of an active news presence in its local markets. McHenry says execs are in active negotiations with three Hollywood studios about licensing appropriate programming, including past situation comedies, dramas, documentaries and movies.
October 5, 2024