![Top Five Toronto Film Festival](http://pmcvariety.files.wordpress.com/2014/08/top-five-toronto-film-festival.jpg?w=670&h=377&crop=1&resize=670%2C377)
Paramount is about to finalize what will likely be the biggest deal of this year’s Toronto Film Festival: a whopping $12.5 million for the Chris Rock comedy “Top Five.” The studio, which is acquiring worldwide rights to the movie, has also agreed to spend $20 million on marketing.
The film’s budget was north of $10 million. Buyers interested in the film included CBS Films, Sony, Open Road and Relativity.
Part of the concern for potential buyers is that with a substantial promotional commitment and Rock’s limited international following, the film would be almost wholly dependent on its domestic box office in order to make a profit. However, the film was enthusiastically received by audiences at Toronto and knowledgeable insiders say it has real commercial potential.
Paramount makes sense because the studio’s chief, Brad Grey, has a longstanding relationship with Rock.
article by Brent Lang and Ramin Setoodeh via Variety.com