
Paramount is about to finalize what will likely be the biggest deal of this year’s Toronto Film Festival: a whopping $12.5 million for the Chris Rock comedy “Top Five.” The studio, which is acquiring worldwide rights to the movie, has also agreed to spend $20 million on marketing.
The film’s budget was north of $10 million. Buyers interested in the film included CBS Films, Sony, Open Road and Relativity.
Part of the concern for potential buyers is that with a substantial promotional commitment and Rock’s limited international following, the film would be almost wholly dependent on its domestic box office in order to make a profit. However, the film was enthusiastically received by audiences at Toronto and knowledgeable insiders say it has real commercial potential.
Paramount makes sense because the studio’s chief, Brad Grey, has a longstanding relationship with Rock.
article by Brent Lang and Ramin Setoodeh via Variety.com



Brooklyn, NY native Christopher Julius “Chris Rock” III was born on February 7, 1965 and began to build his stand-up career by working at New York City’s Catch a Rising Star in the 1980s, earning small parts in movies like Beverly Hills Cop II and I’m Gonna Git You Sucka and landing a featured role on NBC’s late-night comedy juggernaut Saturday Night Live in 1990. Rock went on to write and star in rap mockmentary CB4 before re-inventing himself through a series of HBO comedy specials starting with 1996’s Emmy Award-winning Bring the Pain. Rock later went on to produce the television show Everybody Hates Chris for UPN/CW and star in feature films such as Death at a Funeral, Down to Earth, The Longest Yard and I Think I Love My Wife. To learn more about his life and career, click