Remember this saying: behind every great man there is a great woman? Well in similar context, behind every great festival is a great director. Cameron Bailey has been with the Toronto International Film Festival for many years, enhancing international partnerships, innovating the annual festival and developing new programs to engage local audiences. His recent title change to Artistic Director reflects his involvement with the organization and his commitment to bring great film to the city. We had a chance to sit down with the director and talk about many things, including his journey in film, his insight into TIFF 2012, his thoughts about the Indian film industry and the evolution of the TIFF brand.
Bailey began his journey in film as a journalist, writing for Toronto’s NOW magazine and various other outlets. “[It] gave me the opportunity to analyze films and express my opinion”, he said.”I have always liked to do that and communicate with an audience.” Soon after, he joined the festival and its programming team and has remained with the organization since. ” What programming adds to [being a film critic] is the ability to advocate for films, to really say ‘this is something that I love and I hope you love it too and here it is’. So much of programming is really personal. It’s about your own personal passions, your personal taste. You find something and you feel like you have discovered it. Although filmmakers have spent months, sometimes years, making it but you feel like you have discovered it because you have seen it for the first time, sometimes before the public audience has seen it. That ability to respond to your own passion about a film and to bring it, in this case, to the Toronto International Film Festival – which is such a huge public platform – where you can present it to so many people. That’s what being a critic doesn’t give you. It’s that additional ability to present, to advocate for work that you feel is important.”