Ice Cube and Kevin Hart did it again. “Ride Along 2”, the second installment in what is sure to become a series of “Ride Along” movies, opened in the number-one spot in its debut weekend, taking in an estimated $39.5 million in domestic grosses, according to Variety. “Ride Along 2” also has the distinction of displacing the “Star Wars: The Force Awakens” juggernaut from its four-week run at the top, as well as besting critical darling “The Revenant” ($34 million) as it continues to gain momentum from awards season.
Universal spent $40 million re-teaming Ice Cube and Hart for “Ride Along 2,” which finds the bickering police officers working to bring a Miami drug ring to justice.
“It’s a very funny movie,” said Nick Carpou, Universal’s domestic distribution chief. “We have a very committed group of filmmakers and our cast has been promoting the heck out of it.”
The first “Ride Along” movie ultimately earned $134.9 million and even though its sequel debuted a few million shy of its predecessor, the audience skewed slightly more female, with women making up 52% of the opening weekend audience, implying the film will have legs as it clearly appeals to both sexes.
article by Lori Lakin Hutcherson (follow @lakinhutcherson)
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Fox Searchlight had another solid debut this weekend with its initial limited opening of Belle in four New York and L.A. theaters. British-set period drama Belle,directed by Amma Asante and staring Gugu Mbatha-Raw, managed a regal bow, grossing over $104K, giving the film a $26,123 theater average. Searchlight said the feature outgrossed “Spider-Man 2” at the Landmark Theatres in West LA and was the second-highest grosser at the Arclight Theatre in Hollywood. In New York, it also had strong numbers at Lincoln Plaza and Sunshine theaters.
“We’re pretty happy with how it opened. It’s an interesting thing with a film that’s very sophisticated like this and you’re hoping to get the cinephile crowd out,” Searchlight’s EVP of Distribution Frank Rodriguez told me Sunday morning. “The secret of this film is to keep it in theaters and see if it can get some traction. We know we have a great art film and we know we’re going to do well with it. The real goal here is to see if it can go a little mainstream. To do that with Spider-Man and the like will be interesting. Perhaps it’s a bit of counter-programming, but if we had had a $15 – 25K [PTA this weekend] I would have been happy, so we’re at the high end of that. In this business anything can happen, but we’re going into the right theaters and targeting a sophisticated audience.”
Fox Searchlight will open Belle in ten more cities next weekend including Washington, D.C., Atlanta, Toronto, San Francisco and Boston as it lures the film’s natural art-house crowd while also tempting some cross-over. The company expects Belle to be in about 350 theaters by Memorial Day weekend and it will head into about 50 – 60 runs next weekend.
article by Brian Brooks via deadline.com
Although it’s been in theaters for more than a month, Lee Daniels’ The Butler continued its strong box-office performance with a fourth-place finish that saw North American ticket sales cross the $100 million mark. With a production budget of approximately $30 million, in limited release internationally and awards season still ahead, The Butler is in strong contention for becoming one of the most profitable movies of 2013.
The top movie this weekend was horror film Insidious: Chapter 2, which debuted in first place with $41 million, more than tripling the opening take of the 2010 original. Another newcomer, Relativity Media’s Robert De Niro-Michelle Pfeiffer crime caper The Family, opened in second place with $14.5 million. That bumped last week’s champ, the Vin Diesel starrer Riddick, to third. Jennifer Aniston vehicle We’re The Millers rounded out the top five.
article by Lori Lakin Hutcherson
The $120 million-budgeted Tom Cruise/Morgan Freeman science fiction flick launched a week ago overseas to lengthen its playtime before Disney begins rolling out “Iron Man 3″ on April 24. The Marvel tentpole bows May 3 domestically.
article by Lori Lakin Hutcherson