article by Norimitsu Onishi via nytimes.com
ASABA, Nigeria — Sitting on a blue plastic stool in the sweltering heat, Ugezu J. Ugezu, one of Nigeria’s top filmmakers, was furiously rewriting his script as the cameras prepared to roll. “Cut!” he shouted after wrapping up a key scene, a confrontation between the two leading characters. Then, under his breath, he added, “Good as it gets.”
This was the seventh — and last — day of shooting in a village near here for “Beyond the Dance,” Mr. Ugezu’s story of an African prince’s choice of a bride, and the production had been conducted at a breakneck pace. “In Nollywood, you don’t waste time,” he said. “It’s not the technical depth that has made our films so popular. It’s because of the story. We tell African stories.”
Nigeria, Africa’s most populous nation, overtook its rival, South Africa, as the continent’s largest economy two years ago, thanks in part to the film industry’s explosive growth. Nollywood — a term I helped coin with a 2002 article when Nigeria’s movies were just starting to gain popularity outside the country — is an expression of boundless Nigerian entrepreneurialism and the nation’s self-perception as the natural leader of Africa, the one destined to speak on the continent’s behalf.
“The Nigerian movies are very, very popular in Tanzania, and, culturally, they’ve affected a lot of people,” said Songa wa Songa, a Tanzanian journalist. “A lot of people now speak with a Nigerian accent here very well thanks to Nollywood. Nigerians have succeeded through Nollywood to export who they are, their culture, their lifestyle, everything.”