Mother Earth is certainly “Happy” with Pharrell Williams. The music genius, fashion icon (remember that Arby’s hat), NBC’s “The Voice’s” new judge and king of all things cool has teamed up with “G-Star RAW,” “Bionic Yarn” and “Parley for the Oceans” to make a splash at New York’s Fashion Week.
This past weekend, Pharrell led New York underwater for the ocean night event to unveil the second season in his co-designed collection. Ready for the 2015 Spring/Summer season, this collection is dedicated to helping Mother Earth’s oceans as well as revolutionizing the denim industry.
Pharrell took to the stage to present the environmentally conscious collection. The clothing line seeks not only to make a statement on style, but also to fight plastic pollution in our oceans by using technical innovation. Pharrell said, “Denim is one of the most cherished fabrics on Earth–and one of the most traditional. With ‘RAW for the Oceans,’ we have created its next generation.”
The collection is a creative collaboration among “G-Star,” “RAW for the Oceans” and “Bionic Yarn.” “Bionic Yarn” develops and manufactures premium yarns and fabrics made with fibers derived from recycled plastic bottles. They have joined forces to innovate denim while making a serious impact on plastic bottles. Plastic bottles, you see, often end up in our oceans. The collaboration hopes to address the fast-growing threat of plastic pollution by retrieving plastic debris from the beaches and oceans and recycling it into yarn and fabric. The collaboration also urges awareness for the pollution problem and encourages people to support the cause by becoming a part of the solution.
article by Melissa Unger via act.mtv.com
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“WHAT about an audiobook?” Pharrell Williams asked, sitting at the head of a conference table at the Park Avenue South offices of Rizzoli as he looked at the nearly finished galleys for an October release called “Pharrell: Places and Spaces I’ve Been.” Here was a lavish coffee-table book filled with images of the many products he has designed in collaboration with other artists and fashion designers, and interviews between Mr. Williams and the likes of Jay-Z, Anna Wintour and Zaha Hadid, which do not exactly lend themselves to the narrative treatment. But why not?
“It could be really interesting,” Mr. Williams said, “if I went out and hired Morgan Freeman or Danny Glover to read them.”Or, as was pointed out by others in the room, it could be a little weird, if not uncool.
“An audiobook is not a good look,” said Loïc Villepontoux, sitting across the table. A calm, affable man, he is Mr. Williams’s longtime business associate, who oversees the licensing operations for his fashion labels.
“It’s like a lot of old women listening to the latest Richard Ford,” said Ian Luna, an editor of the book, looking a little nervous as he leafed through the galleys.
Helen Lasichanh, Mr. Williams’s fiancée, whose hair is dyed in chunks of pink, blond and brown like a block of Neapolitan ice cream, asked him smartly, “Have you ever bought an audiobook?” “Let me ask you a question,” Mr. Williams said. “Has anyone of my persuasion ever done one? No. It could create a wave.”
They heard him out.
As he approaches 40, Mr. Williams, artist and superproducer, is having the opposite of a midlife career crisis. In addition to an ever-expanding roster of singers and songwriters with whom he collaborates (recent examples include Justin Bieber, Frank Ocean and Conor Maynard), his services are increasingly sought by corporations to remix their product designs. Since announcing in May that he is restructuring all of his creative endeavors under a single umbrella company, called I Am Other, Mr. Williams might as well have put out a “for hire” sign.
“WHAT about an audiobook?” Pharrell Williams asked, sitting at the head of a conference table at the Park Avenue South offices of Rizzoli as he looked at the nearly finished galleys for an October release called “Pharrell: Places and Spaces I’ve Been.” Here was a lavish coffee-table book filled with images of the many products he has designed in collaboration with other artists and fashion designers, and interviews between Mr. Williams and the likes of Jay-Z, Anna Wintour and Zaha Hadid, which do not exactly lend themselves to the narrative treatment. But why not?
“It could be really interesting,” Mr. Williams said, “if I went out and hired Morgan Freeman or Danny Glover to read them.”
Or, as was pointed out by others in the room, it could be a little weird, if not uncool.
“An audiobook is not a good look,” said Loïc Villepontoux, sitting across the table. A calm, affable man, he is Mr. Williams’s longtime business associate, who oversees the licensing operations for his fashion labels.
“It’s like a lot of old women listening to the latest Richard Ford,” said Ian Luna, an editor of the book, looking a little nervous as he leafed through the galleys.
Helen Lasichanh, Mr. Williams’s fiancée, whose hair is dyed in chunks of pink, blond and brown like a block of Neapolitan ice cream, asked him smartly, “Have you ever bought an audiobook?” “Let me ask you a question,” Mr. Williams said. “Has anyone of my persuasion ever done one? No. It could create a wave.”
They heard him out.
As he approaches 40, Mr. Williams, artist and superproducer, is having the opposite of a midlife career crisis. In addition to an ever-expanding roster of singers and songwriters with whom he collaborates (recent examples include Justin Bieber, Frank Ocean and Conor Maynard), his services are increasingly sought by corporations to remix their product designs. Since announcing in May that he is restructuring all of his creative endeavors under a single umbrella company, called I Am Other, Mr. Williams might as well have put out a “for hire” sign.