Will.i.am carrying the i.am+ camera for iPhone 4 at the Ekocycle brand launch in New York in October
Will.I.am is set to launch a new line of accessories, named “i.am+,” for Apple’s iPhone. The Black Eyed Peas star, who was hired as a creative director for technology firm Intel last year, has created a collection of hardware which he insists will transform the cell phones.
The first product from his “i.am+” line is an accessory that clips onto an iPhone and transforms the eight megapixel smartphone camera into a 14 megapixel camera, which dramatically enhances the clarity and definition of the photographs. Speaking to The Daily Telegraph, he says: “We have our own sensor and a better flash. You dock you phone into our device and it turns you smartphone into a genius-phone. We take over the camera.”