article by Hadassah Egbedi via venturesafrica.com
Besides passion, a common reason often given by entrepreneurs when asked why, or how they started their businesses often entails discovering a gap in the market, which is often in the process of trying to solve a problem of their own. The background story of Funlayo Alabi, CEO of Shea Radiance, is not any different.
Mrs Alabi currently runs a multi-million dollar skin care company from her kitchen, one she started by chance. Her son was suffering from severe eczema, so she sought a more natural alternative to deal with it. “We had him on steroids. I thought to myself, “This boy is going to live on steroids if I don’t find a more natural alternative,” she told Inc. Alabi who hadn’t been a fan of shea butter as a kid, reluctantly called her mother and asked her to bring some on her next visit to the States.
Found in the tropics of Africa, and only recently discovered by the West, the benefits of Shea Butter have been known to Africans for centuries as it has been used through generations. In Nigeria, it is not uncommon to have someone prescribe the multi-purpose butter which contains unique healing properties to you if you have any skin or hair issues. The site africansheabutter.org provides a long list of conditions shea acts a remedy for including dry skin, rash, blemishes, wrinkles, sunburn, chest cold, and dermatitis.
“I really do believe that a jar of cream is not just a jar of cream. It can change the world.”- Funlayo Alabi
Once Alabi put the shea to use, her son’s skin got better and felt better, plus it had a “beautiful, warm glow.” The woman soon realized the value of what she had on her hands and the largely untapped market that exists. This was about seven years in 2008. So she got right to work, mixing and making shea butter lotions and shampoos in her kitchen. “I have always had a business mind and knew that we could develop high-quality shea butter products and sell them.” Thus, her company, Shea Radiance, was born in Ellicott City, Maryland.