On Sunday night, Michael Sam made history. The college football standout and likely top NFL draft pick publicly acknowledged that he is gay, which would make him the first athlete in a major American professional team sport to announce he is gay at the very beginning of his career. Sam’s announcement is already one of the biggest sports stories ever, but the timing of his announcement could make it one of the biggest cultural stories ever as well.
Some of you may be scratching your heads right now trying to figure out why this story matters in an age in which the president of the United States is on the record supporting same-sex marriage, and NBA player Jason Collins came out as gay last year. But Sam’s story will likely have a far more significant impact than either of these milestones. Here’s why:
President Obama certainly has a measure of influence, particularly among black audiences. When he first ran for president, data showed an “Obama effect” among black test-takers whose scores markedly improved when he won. But influencing test scores in a condensed time frame is very different from having a long-term impact on community behavior. For instance, so far there is no data to suggest that the image of the president’s nuclear family, comprised of two married parents raising their children and two dogs together, has significantly altered the landscape within the black community, in which single parenthood has become the norm. That is simply to say that altering social behavior in a meaningful way is a tall order for any one man, but it may be particularly tough for a president.