Actress, author and producer La La Anthony, and Grammy-winning producer Timbaland (Empire) are teaming with Leftfield Pictures (Pawn Stars) to develop a hip-hop docuseries.
The project will focus on Jeff Janvier and Session Cruz’s Face Time Agency, the industry’s premiere casting agency for booking music video and hip-hop fashion models, with clients including Drake, Kanye West and Robin Thicke. Set inside the New York City nightlife scene – where clubs have become the new boardrooms – the series exposes the cutthroat entrepreneurial side of hip-hop, with models, DJs and social media stars “hustling” to break through as fashion, music and media moguls.
“La La and Timbaland are perfect examples of what can be achieved when talent, determination and creativity collide with entrepreneurship,” said Leftfield Entertainment CEO David George. “We’re thrilled to be in business with these two entertainment innovators to create a series that uncovers a unique, rarified faction of hip hop and provides a true soundtrack for the unpredictable journey toward fame and fortune.”
Anthony will executive produce the project, with Timbaland serving as executive music producer. “I’m thrilled to be executive producing a project that offers a true insider’s look into the business side of hip hop, especially one that explores the lives of fascinating women who have used hip hop as their platform to become successful entrepreneurs in fashion, music and more,” said Anthony.
article by Denise Petski via deadline.com
The TRU (To Reassure U) Foundation is a nonprofit based out of Atlanta which aims to help families living in the Southside of Atlanta and its surrounding areas. 2 Chainz found out about this family in need through a GoFundMe campaign created by Atlanta’s Progression Church, as told in a video posted on Tity Boi’s YouTube Channel. The family, which has nine children including two sets of twins, was living in squalid conditions in a heatless two-bedroom apartment, where they were facing eviction. The father was unable to work due to health conditions.
READ: 2 Chainz Makes $2 Million From “Dabbin’ Santa” Christmas Sweaters; Gives Back to Those in Need
“We ain’t know where we was gonna go,” the family patriarch says. “We was not looking forward to nothing like this. It is way over our head, but we gonna learn how to deal with it. But we thank God for it. … Now we don’t have to cry no more. We don’t have to worry nothin no more.”
2 Chainz, who noted he didn’t want to receive anything from his charitable deed, said that he was looking forward to just helping others who needed it most.
“I’m looking forward to seeing their smiles,” 2 Chainz says. “I’m looking forward to the kids growing up knowing that Uncle 2 Chainz came through. All you gotta do is pray… Keep praying. You gotta have faith. You gotta believe.”
To see the heartwarming video, click below:
[youtube https://www.youtube.com/watch?v=zkUiq0X-ALo&w=560&h=315]
article by J’na Jefferson via vibe.com