Entrepreneur Noëlle Santos Brings Bookstore to the Bronx By Opening Crowdfunded The Lit. Bar

There is an article by Ginia Bellafante in the New York Times this morning about inspiring Bronx native Noëlle Santos, who is opening The Lit. Bar, the Bronx’s first general bookstore since Barnes and Noble shuttered its store there in 2016.

According to the article, Santos, a self-described millennial Afro Latina who was working in human resources at the time, came across a petition on Facebook in 2014 to save the Bronx’ Barnes and Noble (which it managed to for two more years). The petition pointed out how alarming it was that the Bronx was getting more and more cellphone stores and chain restaurants but would be left without a place to buy novels or training manuals or SAT preparation guides.

Santos, who grew up and went to college and graduate school in the Bronx, suddenly felt a radical need to do change things.

“Up to that point I had measured my success by how far I could get away from the Bronx,’’ she is quoted as saying. “I was disappointed in myself for thinking about leaving a community in no better condition that I had found it,’’ she said.

“I had never been inside an independent book store before I decided to open one.”

Santos took that inspiration and worked to make her dream real by calling the American Booksellers Association to learn how to do just that. From ABA Santos learned about a course called “Owning a Bookstore” – which was held in Florida. Undeterred, Santos pooled her vacation days and sick days to fly there and take it. In that course, she learned how to calculate sales projections, negotiate a lease, think about layouts, floor plans, foot traffic, etc.

When Santos returned to New York, she furthered her education by volunteering at small bookstores around the city in exchange for mentorship, and entered a statewide competition for entrepreneurs with promising business plans. She won, and with that prize money, opened a pop-up bookstore in the Bronx Museum of the Arts.

To open an actual store, however, Santos needed much more capital, so she started a crowdfunding campaign and called it, “Let’s Bring a Goddamn Bookstore to the Bronx.’’ With it, she quickly raised $170,000.

To read more of Santos’ story, go to: https://www.nytimes.com/2019/04/25/nyregion/bronx-bookstore.html?action=click&module=Features&pgtype=Homepage

To support The Lit. Bar in person, visit: 131 Alexander Avenue, Bronx, NY 10454

The Lit. Bar online: http://www.thelitbar.com