article by Lori Lakin Hutcherson
According to Variety.com, Cube Vision, rapper, actor and producer Ice Cube’s production company, has signed a comprehensive first-look deal with 20th Century Fox TV and Fox 21 Television Studios.
The two-year deal sets up Cube Vision to develop projects for broadcast, cable, and digital outlets. Ice Cube has brought in manager Jeff Kwatinetz to run Cube Vision’s TV production. Cube and Kwatinetz will both executive produce on the projects, which will run the gamut from traditional comedy and drama to animation and reality.
Under the deal, Fox also gets access to Cube Vision’s music library to use in its existing shows.
“It’s hard to think of a more multidimensional artist than Ice Cube, whose influence on the culture and enormous talent is virtually unrivaled,” Fox Television Group chairmen and CEOs Dana Walden and Gary Newman said. “We’ve been dying to be in business with him for years, and we think the combination of Cube and his incredibly talented producing partner Jeff Kwatinetz is going to result in some very compelling television.”
Cube echoed the sentiments. “I’m very happy and excited to work with the talented and creative people at Fox,” he said. “Their ability to bring groundbreaking television of every type through both cable and broadcast makes them the perfect partner for Cube Vision.”
Ice Cube is one of the executive producers behind VH1’s “Hollywood Squares” reboot “Hip Hop Squares”, and will next be seen in the New Line film “Fist Fight” opposite Charlie Day on Feb. 17.