Black Santa, For the First Time Ever, Comes to Mall of America in Minnesota

Larry Jefferson is the first black Santa in the 24-year history of the Mall of America in Bloomington, Minn. (STAR TRIBUNE SCREENSHOT)

article by Monique Judge via theroot.com

For the first time in its 24-year history, Mall of America in Bloomington, Minn., had a black Santa on hand to help spread holiday cheer Thursday.

“This is a long time coming,” Landon Luther, co-owner of the Santa Experience, which has run the intimate photo studio at the mall for years, told the Star Tribune. “We want Santa to be for everyone, period.”

Customers at the Mall of America have two Santa options to choose from: They can wait in line with everyone else at the mall for the free Santa, or they can book an appointment with the Santa Experience. The Star Tribune reports that Luther conducted a national search last spring for a Santa to whom children of color would be able to relate. Santa Sid, who has worked at the Mall of America for 20 years, met Larry Jefferson of Irving, Texas, at a Santa convention in Branson, Mo. Of the 1,000 Santa impersonators in attendance, Jefferson was the only black one.

“It was like finding a needle in a haystack,” Luther said.

Jefferson, dressed as Santa Larry, will greet children, pass out candy and pose for photographs by appointment only from Thursday to Sunday.

To read more, got to: For 1st Time Ever, a Black Santa Comes to Mall of America in Minn.

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