article by Ny MaGee via eurweb.com
Hair care brand Pantene enlisted NFL stars to create “dad dos” for their little darlings in a series of how-to hair videos, PeopleStyleWatch notes.
Featured in the video are Pittsburgh Steelers’ DeAngelo Williams, the New Orleans Saints’ Benjamin Watson and the Dallas Cowboys’ Jason Witten. The video series is part of the brand’s “Strong Is Beautiful” campaign, which highlights the importance of father and daughter bonding.
“Research shows that quality time spent with dads is key in raising daughters who are more self-confident, self-reliant and more successful in school and in their careers,” Pantene says in a press release.
Check out the clips below to see the footballers attempt to create their daughters’ requested hairstyle — twisted pigtails, braided pigtails, a ballerina bun and a princess puff. The hilarious results may not be perfect but the memorable moment these dads share with their daughters will certainly last a lifetime.
“We hope our new series of how-to videos shows dads how easy and fun it can be to spend quality time with their daughters by doing their hair,” Jodi Allen, a vice president for P&G, says in a release. “The quality time spent with their daughters now will foster the next generation of strong and beautiful women.”
“My hands get a little bit in the way,” says the Dallas Cowboys’ Jason Witten as he fails miserably at creating a ballerina-style bun on his 3-year-old daughter, Landry.
While the “dad do” results aren’t always perfect, they are beyond precious. And hey, as these dads know better than anyone, you can always throw on a helmet (daddy/daughter bike ride, anyone?) to cover any number of hair sins.
Check out the videos below: