The NFL allows teams to wear pink during the month of October for breast cancer awareness month, and pushes assorted pink memorabilia to consumers, though it only donates a small portion of the proceeds to actual breast cancer research.
DeAngelo Williams, who lost his mother Sandra Hill to breast cancer last year, is going to personally help women in North Carolina get diagnosed according to ESPN. Williams is footing the bill for 53 mammograms for 53 women – one for each year of Hill’s life.
The median cost of a mammogram is $243, so this is an estimated value of $12,879, but it’s priceless in terms of early breast cancer detection.
article by Micah Peters via ftw.usatoday.com