Ava DuVernay Expands and Renames AFFRM Distribution Company “Array,” Focuses on Films by Minorities and Women

Ava DuVernay attends as Russell Simmons' Rush Philanthropic Arts Foundation Celebrates 20th Anniversary At Annual Art For Life Benefit at Fairview Farms on July 18, 2015 in Water Mill, New York.

“Selma” director Ava DuVernay has given an extreme makeover to her 5-year-old distribution company.  Previously known as AFFRM (African American Film Festival Releasing Movement), the filmmaker has relaunched and expanded the company as Array.

“I’ve always felt as if there were so many films that get made but not seen,” she told Variety. “The real focus of our company has always been distribution. What we’re doing now is opening our arms a little wider and enlarging our mission.”

Array announced Tuesday that it has two films due out this fall: South African director Sara Blecher’s coming-of-age drama “Ayanda and the Mechanic” and Takeshi Fukunaga’s debut feature, “Out of My Hand.”

The focus will be films by minorities and women. Array aims to significantly boost the number of films it releases beyond the original company’s two a year. AFFRM released DuVernay’s 2012 film “Middle of Nowhere.”

“It’s a definite evolution of what we were doing at AFFRM,” she said. “When I was out promoting ‘Selma,’ I became aware of so many other films that ought to be getting distribution. And this is a problem I can do something about because of my experience.”

DuVernay said Array will distribute films via the theatrical arthouse circuit as well as on streaming platforms.

Array has teamed with Netflix to release Tina Mabry’s “Mississippi Damned,” a family drama that debuted at Slamdance in 2009. That film recently began streaming on Netflix.

article via eurweb.com

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