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Beyoncé-Inspired Skyscraper to Be Built in Australia

Model of Beyoncé-inspired skyscraper (l); the inspiration (r) [photos via hollywoodreporter.com)
Model of Beyoncé-inspired skyscraper (l); the inspiration (r) [photos via hollywoodreporter.com)

A skyscraper inspired by a fabric-wrapped body in Beyonce‘s “Ghost” music video is set to be built in Melbourne, Australia.  According to Dezeen Magazine, the Elenberg Fraser firm won approval in May to build a 68-story curvaceous skyscraper that will boast 660 apartments and a 160-room hotel, along with retail space.

Parametric modeling was used to design the building’s form, which dips in and out throughout the exterior of the skyscraper. No completion date has been announced.
The Premiere Tower at 134 Spencer Street was designed to respond to climate and wind changes: “The complex form – a vertical cantilever – is actually the most effective way to redistribute the building’s mass, giving the best results in terms of structural dispersion, frequency oscillation and wind requirements,” the Fraser website explains.
Watch the music video below:

“For those more on the art than science side, we will reveal that the form does pay homage to something more aesthetic – we’re going to trust you’ve seen the music video for Beyoncé’s ‘Ghost,'” the Elenberg Fraser site says.
article by Natalie Stone via hollywoodreporter.com

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