According to usatoday.com, the National Basketball Association has hired longtime marketing executive Pamela El as its chief marketing officer, two years after she was named one of the 100 most influential women in advertising
El will join the league on Aug. 18 and be responsible for brand development and will oversee marketing and advertising for the NBA, WNBA and NBA Development League. El has worked 30 years in marketing, most recently with State Farm Mutual Automobile Insurance Co. and Nationwide Mutual Insurance Co.
“Having personally worked with Pam for many years on the NBA’s partnership with State Farm, she will be a huge addition as we work to build our brand on a global scale,” NBA Chief Operating Officer Mark Tatum said in an e-mailed release.
The NBA had $5.5 billion in revenue last season. The league’s international presence includes games and programming in 215 countries and territories, according to the release.
El was named to Advertising Age’s 100 Most Influential Women in Advertising in 2012 after she helped State Farm through its first logo refresh in nearly 60 years. She has also served on the board for the Women’s Basketball Hall of Fame and the LeBron James Family Foundation.
“I love the competitiveness of the game and admire the league’s world-class teams and passionate global fan base,” El said in the release.
article by Lori Lakin Hutcherson and Lesa Lakin (follow @lakinhutcherson)