Tentatively-titled “#JUSTKeke,” the network has ordered an initial 4-week run, starting on June 30, airing daily, Monday to Friday. Judge Greg Mathis, apparently looking to expand his empire, will executive produce, while Telepictures is producing.
The 20-year-old Palmer will become the youngest talk show host in TV history, with “#JUSTKeke,” besting the likes of Ricki Lake, who was 25 when she begun hosting her 1990’s daytime talk show, also aimed at her generation at the time. Per the press announcement, “#JUSTKeke” will cover a variety of topics important to her target audience, as you’d expect, and will also include celebrity guests, and more. “I like to read quotes that touch on how I am feeling,” Palmer said. “If I am dealing with confusion, I will read quotes about clarity and peace of mind. I started posting these quotes on my Twitter page, and the fans responded so positively! I realized that many of them were dealing with similar issues, and the quotes helped to open up a genuine dialogue between us.”
Palmer boasts around 1.4 million Twitter followers, and I suspect a good number of them will follow her to BET when her talk-show premieres at the end of this month.
She will join “The Wendy Williams Show,” “The Queen Latifah Show,” and new series, “The Real” (hosted by Tamera Mowry-Housley, Tamar Braxton, Loni Love, Adrienne Bailon, and Jeannie Mai,) all in syndication on BET (“Latifah” and “The Real” head to the network this fall). Clearly BET is reinforcing its hold on the black female audience (it’s also rebranding Centric to become a network for black women as well).
You’ll recall that ASPiRE, the new television network from Magic Johnson Enterprises, greenlit its first talk show – “Exhale” – last year, with Angela Burt-Murray, Erin Jackson, Issa Rae, Malinda Williams and Rene Syler all hosting. That talkie is still well and alive. BET has released a first promo for “#JUSTKeke,” calling it “a new kind of Talk Show”:
article by Tambay A. Obenson via ShadowAndAct