From Clutch Magazine: Nike is appealing to its consumer base of who wear mens clothing through its newest spokesperson, Brittney Griner. Griner, the 22 year-old number one draft pick for the WNBA’s Phoenix Mercury, will model menswear for the brand.
ESPN reports: ”Griner’s deal is within this range; what makes it groundbreaking is the freedom. She will wear apparel branded as menswear, including the skateboarding line Nike SB, and she is allowed to pursue nontraditional marketing deals with outside companies.”
Wearing mens clothing is a natural fit for the 6’8″ basketball player, who is the first openly-gay athlete to sign with Nike. She says: “I used to do the whole baggy, hard-core, I’m-a-boy look. Then I went through a preppy phase. Now I have the athletic, bow-tie look. I found my style.”
ESPN writer Kate Fagan recognizes the significance of Nike and Griner’s decision, saying: “Androgynous models are coveted in high-end fashion, but the trend toward gender-neutral clothing has only just begun to reach the sports world, with NBA stars Russell Westbrook and Dwyane Wade blurring the lines in their tight jeans and fitted sweaters.”
Read the rest of this story at Clutch Magazine.